PLAN

Veria is a growing natural health and wellness company combining Veria TV, a lifestyle-focused website and an all-natural product line. Strategic America (SA) developed an integrated marketing campaign to promote Veria’s newest show, Hot on the Trail with Sunny Savage, and promote a sweepstakes to Hawaii. Sunny is a wild foods expert who shows viewers how to identify and cook with plants found in the great outdoors. The "Taste of Chicago" was selected as the launch event for Veria since it is the largest food and music festival with over three million attending and is the 3rd largest DMA in the U.S.

CREATE

SA’s creative team faced a challenge in developing strategies for this event that encompassed raising awareness for the Veria brand, Hot on the Trail program, wild foods expert Sunny Savage and promote a sweepstakes to Hawaii. A sophisticated brand to appeal to a wide audience and create consistency among all elements was created. Relationships with Chicago media, local bloggers and online media inclusive of social media were developed and promoted.

ACHIEVE

• Web traffic saw a 337% increase going from a monthly average of 47,000 to 158,480.
• Goal of attracting 350,000 unique website visitors was surpassed with 400,167 online promotions page views
• News release pitching resulted in 227 media hits and 361 social media mentions
• Veria showcase vehicle presented Veria around downtown Chicago for 91 hours with 740 miles driven that garnered 2,289,000 total impressions
• Street teams passed out 60,000 flyers throughout the two-day event
• 101,884 sweepstakes/giveaway entrants
• 73,083 page views on veria.com/hot
• 400,167 page views on online promotion
• 140,331 unique visitors to the promotion
• 40,898 registrants signing up for Veria’s newsletter