Creative & Branding
A Brand is More than Just a Pretty (type)Face.
Every piece of communication is an opportunity to connect with your audience and tell your story.
Seven seconds. That’s how long it takes customers to form an impression of your brand. And when 95% of purchase decisions are made emotionally (and then justified rationally), every interaction with your brand needs to be engaging, impactful, and authentic. As a full-service advertising agency, Strategic America offers a complete range of creative and branding services to help ensure every encounter with your brand is not just memorable but truly unforgettable.
A strong story starts with a strong strategy. Once we’ve clearly identified your business goals and uncovered what your brand can mean, say and stand for—in the market and in the hearts and minds of consumers—we put a talented mix of graphic designers, copywriters, art directors, photographers, editors, thinkers, and doers to work to express it in inspiring ways.
Branding & Creative Services
Brand Strategy
- Brand Workshops
- Brand Messaging
- Creative Strategy
- Content Strategy
- Brand Platform Development
Graphic Design
- Logo Design
- Brand Identity
- Brand Guidelines
- Packaging Design
- Environmental
- Apparel Design
Creative Development
- Copywriting
- Art Direction
- Advertising Campaign Development
- Digital & Social Media Content Creation
Integrated Production Services
- Product & Brand Photography
- Video Production
- Editing
- Animation Services
- Motion Graphic Creation
- Audio Recording
- Music & Talent Rights
Great work comes from better talent, not bigger budgets.
Here Are a Few Highlights
What We Do Best:
Make authentic, meaningful and memorable connections with customers.
How We Do It
Our process for telling better brand stories.
Helping your brand stand out from competitors in a way that is meaningful to your customers starts with having a true understanding of who you really are, what you really do, and why you really exist. For established brands, we begin by auditing and analyzing your current assets, including internal brand documents, strategies and advertising and marketing materials. Then, we get to work.
Brand Workshop
If you can’t articulate your own story internally, it will be impossible to share it with the world. Together with key stakeholders, we’ll conduct an in-depth brand workshop aimed at uncovering your Brand Purpose, Mission, Vision, Values and more, then use those findings to build a Brand Story that will serve as the foundation for everything you—and we—do moving forward.
Project Briefing
If your Brand Story is well established, we’ll jump right into the specific project at hand with a Q&A session covering the goals, scope, deliverables and budget. This will help our team set expectations and develop a timeline to keep everything on track.
Creative Strategy
Armed with all of the meaningful intel, our strategists will put together a creative brief that clearly articulates problems and opportunities, along with detailed insights regarding the audience, messaging and desired outcomes.
Creative Development
This is where the magic happens. Our talented teams get to work, developing strategically driven, creatively inspiring solutions to the assignment’s challenges.
Presentation & Selection
The best ideas are presented for review and feedback, with the goal of aligning on a recommended solution.
Execution
The selected concept(s) are finished out to appropriate specs for review, with revisions as needed. If revisions or changes impact the project’s scope or specifications, we may provide a revised estimate or schedule
Production
Finalized creative assets are produced either by internal specialists or with the support of contracted production partners. Timeline and specific production processes vary, depending on the type and scale of the project
Celebration
Hugs, high-fives and excessive cheering are not required but highly encouraged.
Take a Deeper Dive Into Past Successes
