Data & Analytics
Impactful Data Services
Leveraging insights to generate growth is our winning formula.
In today’s rapidly evolving digital marketing landscape, leveraging data and analytics is critical for driving qualified leads, increasing sales and improving Return on Marketing Investment (ROMI). Our Data, Research & Insights (DRI) team utilizes a variety of powerful tools to manage and organize data, establish or refine tracking to maximize efficiency, and generate online data dashboards to help review and optimize marketing strategies. We specialize in building customized data attribution and predictive models to gain a deeper understanding of the entire customer journey. Together, our full suite of data driven marketing services gives your brand a complete picture of insights and analysis that can be used to improve performance and grow your bottom line.
50
Percent
increase in leads driven YOY for clients in 2024
10.57
Average
ROMI in 2024
2,000
Plus
data connections and dashboards managed
Customizable Data Analytics Services
Market Research
Our DRI team members are experts at digging up details about emerging trends, customer preferences and potential opportunities. Utilizing your first-party data, our access to the largest U.S. consumer research database and/or additional third-party data, we help you learn more about your customers, competition, industry and market to inform strategic business decisions. In addition, by analyzing geographic, demographic, lifestyle and behavioral traits, we can help identify emerging audience segments, new markets for entry, new tactics to test, and how to optimize your current strategy to better serve existing customers.
Data Visualization Dashboards
Our advanced analytics suite helps us monitor, measure, optimize and report on business KPIs in real time. These results are used to generate fully customizable data dashboards, giving team members 24/7 access to vital information they can use to eliminate waste and boost results. But our data and analytics dashboards are not limited to marketing metrics. We work closely with your team to incorporate data from the sales and operations segments of your business, so you can have a holistic view of your key business metrics.
Campaign Reporting
Effective campaign reporting helps maintain transparency and accountability, giving your team the ability to understand what is working, what isn’t, and how we can improve moving forward. Our data and analytics experts create a full view of your marketing data ecosystem, bringing together marketing spend, conversions and sales so you can successfully identify the Return on Marketing Investment (ROMI) for every campaign and channel. However, our team is channel agnostic when analyzing and developing marketing strategies for your business, which enables us to build a complete picture of results, optimize strategies efficiently, and ultimately grow your bottom line.
Data Modeling
Attribution modeling and predictive modeling enable our team to measure the ROI impact of each marketing channel, bring you precision forecasting of performance outcomes, reach audiences when and where they are most likely to engage, and remain agile among rapid changes in the marketing ecosystem. Our DRI team uses data modeling to drive highly targeted, highly effective marketing strategies that grow your business while controlling marketing costs.
Customer Analytics & Persona Development
Our DRI team can help you identify your most profitable customers, as well as emerging audience segments, and develop strategies to capture more of those audiences in your market. Segmenting customers based on demographics, lifestyle, behaviors and other relevant factors gives our team the ability to better understand and predict preferences and behaviors and translate insights into results. Developing customer personas helps us better visualize the people we’re trying to reach. Together, they help enhance engagement, fine-tune personalization and improve overall effectiveness of marketing campaigns across all channels.
CRM System Management
A crucial component of measuring performance, informing decisions and developing strategies is a well-oiled CRM system. And with the recent developments in data privacy laws, first-party data is more valuable than ever. So, it is vital that your CRM provides accurate, timely insights on your customer base. Our CRM management specialists are experts at integrating and optimizing existing systems for seamless data flow, accuracy and usability. We can help you clean, maintain and grow your CRM system—giving you trustworthy, secure customer data to rely on for business decisions.
