Media Planning & Buying
Right Here,
Right Now.
Media planning and buying services make sure you’re seen by the right people at the right time.
Developing the perfect media strategy and crafting the perfect message are only the beginning of a successful media campaign. Getting your message in front of a receptive audience at the right moment with precision and impact is what separates the winners from the wasteful. And in today’s increasingly fractured media landscape, efficiency and effectiveness are more important than ever.
At Strategic America, our award-winning team leverages 45 years of experience planning, buying and executing traditional and digital media strategies as well as managing fully integrated media campaigns for a wide variety of local, regional and national clients.
From research, planning, negotiation and media buying to optimization and reporting, our media experts utilize a wide variety of research and measurement tools to uncover insights and trends, working closely with our Data & Analytics team to execute successful media campaigns across Iowa, the entire United States and Canada.
Integrated Media Services to Help You Stand Out
Traditional Media Services
Even in today’s digital-first marketing environment, so-called traditional media outlets, such as TV advertising, radio advertising, print advertising, out-of-home, and the like, – are still valuable media for driving brand awareness and making an impact, especially when strategically integrated with other efforts by our team of omnichannel marketing experts.
Digital Media Services
Digital audio, connected TV advertising and search engine marketing (SEM) are just some of the tools our team uses to reach highly targeted audiences whenever and wherever they log on or tune in. By leveraging our expertise and vendor partnerships, we plan, implement and manage a full range of digital media tactics across leading ad platforms and networks, each designed to maximize efficiency, engagement and conversions.
Programmatic Media Buying
By leveraging audience data and machine learning, our programmatic media buying services optimize and automate the online media purchasing process. This data-driven approach increases our ability to reach exactly the right audience at exactly the right time, maximizing engagement and ROI while minimizing wasteful spending.
Sponsorships
Driving brand engagement and loyalty isn’t limited to paid media channels. Branded content, event sponsorship and brand partnerships are also impactful ways to enhance visibility and build loyalty. Our fully integrated media approach includes the ability to identify, plan and execute a wide range of opportunities for your brand.
