Web Design & Development

Websites that Click with Customers

Your business deserves a site that works as good as it looks.

Strategic America combines cutting-edge web development services with robust SEO strategies and UX/UI testing to create websites that not only look great but also perform. Our website solutions are user-friendly, responsive, and optimized for search engines, ensuring your digital presence is both engaging and discoverable. From landing pages to brand websites to multi-location local franchise websites, from initial analysis and responsive web design to site deployment and maintenance, we specialize in seamless user experiences that help you rank higher, attract more visitors, and convert clicks into customers.

Explore our Full Range of Web Design Services

web design and web development services examples

Custom Web Design & Development

Our team of in-house web developers and UX designers have experience with companies and web projects of all sizes, from campaign landing pages to multi-site development of local websites for national brands—and everything in between. Each is strategically planned, designed and executed to best suit your brand and effectively serve your audience.

UX Design & User Testing

Understanding how users navigate websites, find information online and interact with website content is crucial for success. Our dedicated team of NN/g User Experience (UX) experts use a variety of methods throughout the website design process to improve usability and functionality, ensuring higher user retention and success rates.

Landing Page Design

We specialize in creating specific, conversion-focused landing pages—either as stand-alone destinations for campaigns or as part of a larger website project—giving you an engaging way to attract and convert users.

Multisite Design

For brands with multiple locations or local branches, our franchise web design experts are uniquely experienced in developing efficient, scalable solutions to fit companies of any size. In addition to website design, development and maintenance, our team also develops localized SEO strategies for each unique site, ensuring optimal results across national and regional networks.

Web Design & Development FAQs

What UX services does Strategic America offer?

Our UX team is dedicated to helping you create an exceptional user experience tailored to your goals. We’ll work closely with you to determine which tests are best suited to uncover valuable insights about your users to optimize your website. Some examples of UX tests we offer include:

Heat Maps: Visual insights into where users click, scroll, or hover, helping identify the most engaging areas of your site and those that may need improvement.
Preference Tests: Allows users to choose between multiple design options, providing feedback on their aesthetic and usability preferences.
First-Click Tests: Analyzes where users click first when attempting a task, helping optimize navigation and streamline user flows.
Card Sorting: Helps structure your site’s content by asking users to organize information into categories, ensuring intuitive layouts and navigation.
Five-Second Tests: Evaluates the first impression of a design by showing it to users for five seconds and gathering feedback on what they recall or understand.

Each test is designed to uncover specific user behaviors, identify pain points, and provide actionable recommendations to enhance usability and engagement. Whether you need to improve navigation, validate a desi

What is UX/UI design?

User Experience (UX) and User Interface (UI) design focuses on the visual elements and interactive components of a website, and the ease and overall feeling of users. The goal is to create engaging experiences, seamless navigation and enjoyable user interactions across all devices.

What is responsive web design?

Responsive web design is the practice of developing website content that adapts seamlessly to different devices and screen sizes for an optimal viewing experience. Our specialized approach improves accessibility, enhances engagement and satisfaction, and delivers consistent site performance and appearance regardless of a user’s device or browser.

What is SEO-friendly web design?

SEO-friendly website design means that a site has been optimized for search results, making it easier for search engines to index and rank your site. By incorporating a variety of structural and technical tools along with optimized content, SEO-friendly web design drives more organic traffic to your site through enhanced visibility and user experience.

How do Strategic America's design services work?

Designing a website begins with analyzing your current site, identifying goals and defining a strategy. From there, our team of designers and web developers will begin planning, wireframing and building prototypes while writers and SEO strategists begin generating optimized website content for review. As the site begins to take shape, there are additional rounds of reviews and testing for performance and usability before launching, with website maintenance and support that continue as needed.