DIGITAL MARKETING SOLUTIONS

The customer journey often starts—and ends—with a search engine. To make sure your brand gets the lead volume you want, you need to show up in the results when your customers are searching. At SA, our SEO experts help clients target the right keywords and create content for your website that answers the questions your potential customers are asking. Whether you’ve a small business or a major franchise with hundreds of locations, SA can help increase visibility in search results with our strategies—all made to be scalable for your brand and goals.

Your customers are online. Paid media can get your message in front of them—in a variety of places. Search engine ads, display advertising, streaming radio and streaming video are all paid media strategies. SA can identify the right platforms and targeting parameters to reach your potential audiences, so your budget can go as far as possible. As a Google Premier Partner, SA has access to industry resources and support to help create the most cost-effective options for your brand. We can even help with the messaging or display creative, making sure your ads stand out and moves users to act.

A great social media presence is built on strategy, substance and a strong understanding of your key audiences. At SA, take that to heart. Our team crafts creative content—like images, infographics or videos—and writes engaging posts to help your audiences get to know your brand. We’re well-versed in the most popular social platforms—and are always learning about new spaces for social content on the web. We’re experienced in reputation management and can build you a custom strategy to interact with customers—or just handle the comments, questions and review for you.

Your website is the foundation of your brand’s online presence. And in a digital environment where consumers can make a judgement about your company seconds, it’s more important than ever to have a well-designed, user-friendly and well-functioning website. Strategic America can create everything from custom brand websites to landing pages to fit a specific campaign.

Remember when we said your website has to work? We didn’t just mean look nice. A design created with user experience (UX) in mind bridges the gap between style and function. At SA, we know UX design is essential. That’s why it’s the focus of every web project we complete. We start with research and usability testing to better understand how users are navigating your website—and where they might be encountering problems. We can test everything from overall site organization to design and content to figure out what works best for your end user—your current and prospective customer.

Meet your audience in their inboxes. Email marketing with Strategic America is easier—and more powerful—than ever. Cost-effective, measurable and quick to execute, SA can craft quick email communications for your target audience or automated an email campaign to go out over several months. Through our analytic capabilities, we learn from audience actions and refine our strategy to produce even better results. Every campaign can even integrate with your CRM to streamline operations. That let’s you focus on turning prospects into long-term customers.