IOWA CREDIT UNION LEAGUE
Millennial visionaries “discover” the benefits of credit unions in lighthearted spot.
CHALLENGE
The Iowa Credit Union League asked SA for an upbeat, educational, timeless message focused on the benefits of credit union membership.
SOLUTION
Our TV spot depicted four young adults dreaming up ways to make an impact on the financial world, unaware that their altruistic ideas are already the foundation of credit unions.