PUBLIC RELATIONS
Your brand has a story. Tell it effectively with public relations. Strategic America has a team of experts in the field, ready to hone your brand story and deliver it to your key audiences.
Public relations utilizes a diverse set of strategies to raise awareness, build trust and proactively manage brand reputation. In its simplest form, PR helps you build relationships between your brand and your audiences, all based on clear, effective communication.
Our team can handle the public relations process from beginning to end. Whether you need a custom communications plan or strategic counsel from the pros, Strategic America can help.
STRATEGIC COMMUNICATIONS PLANNING AND KEY MESSAGING
If you want audiences to know about your brand, you need a plan. Our public relations team takes a thorough approach to understanding your business, identifying smart objectives and creating strategies to help you reach your most important goals.
We begin with research—learning what sets you apart. We conduct a thorough situational analysis—identifying key stakeholders and opportunities. Our team then crafts key messages for your brand, highlighting what audiences need to know to take action. And we finish with a comprehensive plan focused on achieving and evaluating results.
MEDIA RELATIONS
For many, media relations is the most recognizable function of public relations. But there’s more to the practice than meets the eye. For an effective media strategy, you need more than news releases.
Strategic America can help, researching the best outlets to target, providing engaging story ideas, drafting and pitching stories, and building relationships that help your brand reach the right audiences.
We can help you set up news conferences, train your executives for media appearances and track your media performance across outlets. And whether your story is local, regional or national, we’ll work to ensure your story is shared.
CONTENT CREATION
There are an incredible number of ways to produce content about your brand, from your digital presence to internal print pieces. Yet, they all rely on finding the right story—and telling it in an engaging way.
As public relations professionals, storytelling is what we do. We can produce content for you—including everything from web and social media content to ghostwriting for executives. We focus on your key messages to promote your brand the way you want to be seen.
ISSUES MANAGEMENT
No matter what industry you’re in, reputation is everything. And to protect it, you need to proactively manage your brand, while preparing for the possibility of negative outcomes.
At SA, our team can help you position your brand through demonstrated social responsibility strategies. Using community benefit initiatives, advocacy efforts or corporate sponsorships, we can help you find a fit that’s authentic to your brand and builds a trusted reputation with your audience.
If an issue does occur, you won’t have to go it alone. Equipped with strategies crafted for your brand, our team will help you find a path forward should you face any brand reputation threats.
INTERNAL COMMUNICATIONS
Strong brands are built on solid communication. But not just with your external audiences. Your internal audiences—including employees, board members or stakeholders—are your most important asset and greatest brand champions. Strong internal communications build trust and company pride—essential to talent retention and recruitment.
The way internal audiences perceive your brand helps determine market performance—and forms the foundation of a healthy culture and company. At SA, we’re here to provide strategies that draw in internal audiences and boost engagement.
Our PR experts can also help you orchestrate internal events—from brand launches to grand openings—that help you reach your business objectives. We have the expertise needed to help you host a polished event that exceeds expectations.
