unique

Unique in the Field

Published On: March 24, 2011 | Categories: Advertising and Marketing, Digital |

Field marketing is the space Strategic America often plays in . . . works in, actually. It is the place generally referred to as retail. Channel. Co-op. Distributive marketing. And, those descriptors only start the conversation. The common factor is: this is where sales occur. This is where cash registers ring. This is where your brand is presented against a competitive array of choices.

I received a call from an agency search consultant, who said, “Tell me, your agency actually focuses on dealers, agents, and the like, correct?” “Correct,” I responded. “You aren’t trying to back into brand, are you?” he said. “We’d love to contribute to its expression at the local level, but as I said, SA is focused on field marketing,” I added.

How can we say that? SA’s unique proprietary digital solutions. Thirty years of working for retail to achieve results. And, our passion to build success from the bottom up, i.e., dealer by dealer, market by market. The nice thing is, our clients see this and know that we’re taking care of their channel partners for significant enterprise value.

 

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