SAGE: OUR BLOG
adj: wise through reflection and experience
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Leverage seasonal promotions to boost business
From Black Friday deals to last-minute holiday shopping to New Year’s promotions, it is a busy time of year for businesses. It is also an ideal time of year for your business to leverage seasonal promotions. As more businesses participate in seasonal promotions, there are more opportunities across digital spaces to leverage these offers and drive consumer engagement. “Many times, [...]
How Strategic Marketing Spend Supports Sales Growth
Strategic America sets itself apart from other businesses’ strategic marketing through open, honest communication, leveraging data, and fostering collaboration with our clients. Associate Marketing Strategist AJ Berglin says that SA sees our clients more as business partners than simple clients, “We ensure that their [the clients’] business is successful. We could say that we will need to spend $80,000, knowing [...]
Unlock new audiences with emerging media
Integrating emerging media into your marketing strategy can be an effective way to reach and interact with new customers. What is emerging media? Strategic America (SA) Media Director Carole Curtis defines it as media that are in the process of becoming mainstream — including streaming video, podcasts or new social media channels. When integrating new platforms, it is essential to [...]
Streamline your social and digital media content with AI innovation
Generative artificial intelligence has skyrocketed in availability, bringing both opportunity and uncertainty for businesses and marketers. When developing social media and digital content, AI can be an effective tool when properly utilized. “With social media, AI can be used in the entire process from start to finish,” said SA Senior Social Media Manager Tad Andersen. “AI can be used in [...]
Master storytelling with a purpose
When SA Executive Creative Director Chris Bettin thinks of Las Vegas, he said he pictures the bright lights and excitement of a world-class destination. When he thinks of Atlantic City, no image comes to mind. Although the cities offer comparable experiences, and the cards were stacked in Atlantic City’s favor logistically — located on the coast and near large population [...]
Core Considerations for Evaluating Your Brand’s Health
How well is your brand performing? Are you confident it’s healthy and strong? Or questioning if it’s in need of revival? Brands — like people, cars and HVAC systems — need regular checkups to ensure they’re performing optimally. A brand is a business’ biggest asset — its identity that sets it apart from competitors. Taking care of that asset and [...]
What’s Trending in Email Marketing?
Email marketing continues to evolve at an unprecedented pace, driven by technological advancements, regulatory changes and shifting consumer preferences. Today, staying ahead in the email marketing space means embracing the latest trends and technologies. At the Email Innovations World conference last week, the Strategic America (SA) team learned what’s currently trending in email and how you can leverage these trends [...]
Adapt or Fall Behind: Evaluating When to Pivot Marketing Strategies
Deciding to pivot marketing strategies can be a tough call. You don’t want to make changes too quickly — before you have sufficient data —, but you also don’t want to fall behind on sales before making a strategy change. With competitors, platforms and market demands constantly changing, it’s difficult to know when to adapt. “Regardless of whether you are [...]
Transform Your Business with Strategic Volunteering
A business’ success has never been solely measured by profits and market share. Your consumers and stakeholders are now more than ever looking beyond the bottom line and into the heart and soul of your company. They want to know what your business stands for and what it is doing to make the community better. Volunteering is a crucial component [...]
Choose Best Advertising Channels For Your Brand
If you are a business owner or marketer, you have never had more options for where you can place ads to showcase your brand and services. Media channels have exploded in the digital age, and so has the ability to better target ad dollars like never before. This explosion of options has also made the strategy behind your ad spend [...]
