SAGE: OUR BLOG
adj: wise through reflection and experience
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Budgeting for Marketing in 2025
Starting your new year off on the right foot is essential, especially when creating an annual marketing budget. Developing a comprehensive annual plan ensures you’re working toward long-term and short-term goals and shows resource allocations throughout the year. “Setting a marketing budget at the beginning of the year helps ensure priorities are in place and the spend is allocated appropriately [...]
2025 Marketing Forecast: Respect Traditions, Embrace New Experiences
As we look ahead to a new year, it's not about predicting the future — it's about preparing for it. In 2025, Strategic America (SA) will celebrate 45 years of helping brands navigate changing landscapes. Throughout our years in business, our guiding philosophy has been constant: respect traditions and embrace new experiences. This principle shaped how we operate, how we [...]
Leverage seasonal promotions to boost business
From Black Friday deals to last-minute holiday shopping to New Year’s promotions, it is a busy time of year for businesses. It is also an ideal time of year for your business to leverage seasonal promotions. As more businesses participate in seasonal promotions, there are more opportunities across digital spaces to leverage these offers and drive consumer engagement. “Many times, [...]
How Strategic Marketing Spend Supports Sales Growth
Strategic America sets itself apart from other businesses’ strategic marketing through open, honest communication, leveraging data, and fostering collaboration with our clients. Associate Marketing Strategist AJ Berglin says that SA sees our clients more as business partners than simple clients, “We ensure that their [the clients’] business is successful. We could say that we will need to spend $80,000, knowing [...]
Unlock new audiences with emerging media
Integrating emerging media into your marketing strategy can be an effective way to reach and interact with new customers. What is emerging media? Strategic America (SA) Media Director Carole Curtis defines it as media that are in the process of becoming mainstream — including streaming video, podcasts or new social media channels. When integrating new platforms, it is essential to [...]
Streamline your social and digital media content with AI innovation
Generative artificial intelligence has skyrocketed in availability, bringing both opportunity and uncertainty for businesses and marketers. When developing social media and digital content, AI can be an effective tool when properly utilized. “With social media, AI can be used in the entire process from start to finish,” said SA Senior Social Media Manager Tad Andersen. “AI can be used in [...]
Master storytelling with a purpose
When SA Executive Creative Director Chris Bettin thinks of Las Vegas, he said he pictures the bright lights and excitement of a world-class destination. When he thinks of Atlantic City, no image comes to mind. Although the cities offer comparable experiences, and the cards were stacked in Atlantic City’s favor logistically — located on the coast and near large population [...]
Core Considerations for Evaluating Your Brand’s Health
How well is your brand performing? Are you confident it’s healthy and strong? Or questioning if it’s in need of revival? Brands — like people, cars and HVAC systems — need regular checkups to ensure they’re performing optimally. A brand is a business’ biggest asset — its identity that sets it apart from competitors. Taking care of that asset and [...]
What’s Trending in Email Marketing?
Email marketing continues to evolve at an unprecedented pace, driven by technological advancements, regulatory changes and shifting consumer preferences. Today, staying ahead in the email marketing space means embracing the latest trends and technologies. At the Email Innovations World conference last week, the Strategic America (SA) team learned what’s currently trending in email and how you can leverage these trends [...]
Adapt or Fall Behind: Evaluating When to Pivot Marketing Strategies
Deciding to pivot marketing strategies can be a tough call. You don’t want to make changes too quickly — before you have sufficient data —, but you also don’t want to fall behind on sales before making a strategy change. With competitors, platforms and market demands constantly changing, it’s difficult to know when to adapt. “Regardless of whether you are [...]
