SAGE: OUR BLOG
adj: wise through reflection and experience
Advertising and Marketing
Digital TV Meets Nielsen in 2014
It’s coming. Fall 2014: Nielsen will start to monitor TV viewing on digital devices such as tablets and smartphones. This capability is certainly a long-awaited measurement that television executives and marketers have been wanting. The television programming arena is still moving to digital. Engaging video delivered online continues to grow in popularity — even for reasons beyond the consumer himself. Your [...]
Strategic America Creates Beautiful Storybook for YESS
Sometimes we help people sell lawn mowers. Other times, we help people sell insurance. People need lawn mowers and insurance, so we know helping our clients sell those things is an important job. Not only are we really good at it, we love doing it too. We’re also really good at helping people help other people, which is why the [...]
TEDx Des Moines Recap: Prepare for ‘Shift’
In its fourth year TEDx Des Moines explored the theme of “shift.” The event leaders were a dynamic mix of local thought leaders as well as global experts. Attendees were asked to do the following: Embrace disruption and move past yesterday’s perception. Explore this new space. Awaken an awareness suited to confront tomorrow’s challenges. Discover in yourself an agent of [...]
Generational Marketing: a Key First Step Toward Effective Marketing
“I began to realize how simple life could be if one had a regular routine to follow with fixed hours, a fixed salary, and very little original thinking to do.” — Roald Dahl, author of “Willie Wonka & The Chocolate Factory.” The world of marketing is a maddening place, far more than Willie Wonka ever fathomed. The combination of local [...]
Fireside Insights – Re-branding with Mike Schreurs
We've started a new video series called Fireside Insights here at Strategic America. These videos will feature our Strategic Americans, partners and clients. The cool fire intro is just the beginning. In our first round of videos, Mike Schreurs answers critical questions in regards to branding and re-branding your business. A while back he chatted with the Des Moines Business [...]
Performance-Based Compensation – Can It Work For Agencies?
I recently had a conversation with a client who referred to an ANA article on trends in agency compensation. Based upon our conversation, much of the ANA research seems consistent with what we see across our industry. A lot of clients would like to see it happen, however newer types of performance-based compensation are not readily apparent. A January 2012 [...]
When Is The Right Time to Rebrand?
The Des Moines Business Record recently printed an article on the right time to rebrand your business. The article explored branding and how (and when) companies need to take a look at their products and services and how they are perceived by customers. I had the opportunity to contribute to the article, “Gaining Clarity: Evolving your Brand,” offering my experiences [...]
Innovation: Finding A Better Way
Innovation can be defined as the process and outcome resulting from a commitment to find a Better Way. Innovators change how we define our perceptions. In marketing, innovation translates to creativity, paradigm shifting, technology breakthroughs or business model changes. Being committed to innovation means being committed to thought leadership, category expertise and claiming a place at the table when key [...]
Five Insights Into Home Products Marketing
1. Begin with respect Respect and trust are vital ingredients for selling products and services for the home. Before homeowners allow you or one of your retail partners to cross the threshold of their home, they must trust that you understand the importance of their space. It is family space … it is comfort space … it is space reserved [...]
The Opportunity Paradigm in Channel Marketing
For the past seven years or so, channel marketers have focused on brand consistency, resource/asset management and access, and availability of digital solutions, like ad builders, for an on-demand environment. The accrued benefits supposedly were cost savings, speed and efficiency. But there’s so much opportunity that hasn’t even been touched. And so much money going unspent—some say up to $25 [...]
