SAGE: OUR BLOG
adj: wise through reflection and experience
Advertising and Marketing
Automated Marketing Tools Are The Competitive Edge for Local Markets
A recent industry trade article pointed out that marketers are concerned that their branded promotions are missing the mark at the local market level. It points out that less than 10% of the companies surveyed report they are addressing it effectively. That’s a big delta between opportunity and actual achievement. This is a potential bonanza in channel partner sales and [...]
Nielsen Steps It Up
The good people at Nielsen are stepping things up. As you know, Nielsen is the company that measures and tracks TV viewership. They can tell you how many people watch which shows and how old those people are. Up until now, these numbers have been based only on viewing via a traditional television set. (They include DVR views, but only [...]
Strategic America Goes The Extra Mile For Market Research
We at Strategic America love the utilization of big data as we develop strategies for our clients. Implementation of those strategies includes ongoing testing and measurement to continue to validate and improve response levels and, ultimately, sales. In addition to analyzing mountains of data, we also understand the importance of finding out specific purchasing details from your customers, and one [...]
Five Things Small Businesses Can Learn From Super Bowl Ads
A well-known fact: The Super Bowl is the largest annual stage for television commercials. To many, the ads have overshadowed the game on the field. More than half of the audience tunes in to see the ads, judge them on the numerous online polls, then discuss at the proverbial water cooler the next day. So are there marketing/advertising lessons for [...]
Unlocking Your Creativity
Partnership = Perks As a WORLDCOM partner, Strategic America receives many benefits beyond an impressive affiliation on business cards and email signatures. We gain access to business partnerships, industry insights, global research and professional development opportunities. Brainstorming is essential to every project here at SA. With our team members’ different backgrounds and ways of seeing the world, big ideas are [...]
A Time for Strategic Convergence
No doubt, these are certainly strategic times for all business with new challenges and new opportunities. Existing business practices are being reassessed for their value today. New platforms are being prepared to address technology changes and improvements. Hotspots are popping up all over that require attention. And, a new form of strategic thinking is emerging, known as Strategic Convergence. The [...]
The Super Bowl: What Advertisers Will Find Super
The Super Bowl promises to deliver much of what advertisers want—a big event with newsworthy interest, a huge audience occasionally on the edge of their seats, extensions in PR, social media and the web, with word of mouth that will all measure into scads of money for the best spots. The Super Bowl by the Numbers According to a Retail [...]
The Biggest Marketing Opportunity In 2012 is . . . Retail.
SA Delivers Service and Tech Solution Suite: Mētis Retail is the space where the power of consumer purchasing is engaged and where the competitive dynamics of the marketplace are full-blown. Marketers and their brands live and die here. Hundreds or thousands of retailers, whether independent and corporate-owned, compete among marketing’s four Ps—price, product, promotion and place in a complex environment, [...]
DMA 2011
I had the opportunity to attend this year’s DMA Conference, October 3 - 5. Nearly 10,000 marketing professionals met in Boston to network and learn the latest in results-oriented marketing. I arrived ready to learn more about data mining, email metrics and reporting and mobile marketing. The three key points that were repeated by each speaker in all of the [...]
When Better Leads to Best
At Strategic America (SA), our goal is always to “find a better way.” This includes our ongoing environmental initiatives in our offices, our new headquarters for nearly two years now. Our innovations have led SA to become a solutions-based provider of integrated marketing services across the United States and Canada, particularly in channel marketing. While increasingly our work extends across [...]
