SAGE: OUR BLOG
adj: wise through reflection and experience
Advertising and Marketing
Unique in the Field
Field marketing is the space Strategic America often plays in . . . works in, actually. It is the place generally referred to as retail. Channel. Co-op. Distributive marketing. And, those descriptors only start the conversation. The common factor is: this is where sales occur. This is where cash registers ring. This is where your brand is presented against a [...]
What Happens at Retail . . . Drives America
If you watch the news about the economic recovery, you see the impact of retail. Not just Big Box, but franchisees, entrepreneurs and businesses of all sorts. Many years ago, we learned about the power of retail in the banking arena. Our client at the time understood that banking was about making connections at their “stores” with associates who consultatively [...]
