SAGE: OUR BLOG
adj: wise through reflection and experience
Advertising and Marketing
‘Tis the Season! Marketing Planning Season, That Is
Tips to help guide your business’ marketing budget and advertising plans. How much of my business’ total sales should be invested back into marketing? How much of that marketing spend should go towards lead generation activities vs. brand awareness activities? Online marketing tactics vs. offline marketing tactics? I suspect you – or someone in your company – has pondered these [...]
Should You Adapt Your Marketing Strategy for Inflation?
Inflation is the word on nearly everyone’s lips in 2022. Not even the country’s high-earners are insulated from worry, with a whopping 96% of those who earn more than $100,000 annually reporting they are concerned about inflation. It’s fair to say that regardless of who your target audience is, inflation is likely influencing their frame of mind and purchasing decisions. [...]
Why Email Marketing is a Go-To Strategy to Grow First Party Data this Year
In the world of data-driven marketing, some data is better than others. First-party data—the information your business collects directly from target audience members and owns—should be a top priority for every business. Here’s why. By now, you have probably heard Google announced plans in 2020 to phase out the use of third-party cookies in its online advertising. Third-party cookies have [...]
Fill you business branches’ sales funnel with SA
A universal challenge for many businesses is maintaining steady sales growth to meet yearly sales goals. Strategic America (SA) supports a home services client with branches that face this same challenge. With SA’s help, our client exceeded their sales goals. SA primes the sales funnel for home services clients, so homeowners who complete their projects are consistently followed by homeowners [...]
5 Ways to Grow your Business in 2022
Strategic America is an industry leader, and we maintain a position among the top 4% of independent agencies nationwide. Our clients often have questions in common about growth strategies and areas of improvement. At SA, we’ve decided to share a few tips that answer those common questions so that we can get you started on finding a better way, always.
Email Marketing 101: Why You Should Never Use an Image as Email Content
Have you ever received an email where you had to wait for an image to load before you can read the message content? How about one where the image never loads at all? Annoying, right? While images offer brands a way to send beautifully designed emails, they can create a real problem for marketers and audiences alike. Imagine sending an [...]
Why Continue Advertising When Inventory is Low?
From the early days of the pandemic where panic buying left toilet paper shelves empty to the dozens of cargo ships currently waiting more than a week off the coast to unload, it’s clear the pandemic has caused chaos in the global supply chain. And experts predict those interruptions won’t stop any time soon. The conditions causing problems across the [...]
How Pinterest Ads Can Help Your Business Grow
Launched in 2010, Pinterest was a relative latecomer compared to other social media giants. More than ten years later, it is among the largest social platforms. And while it has fewer users than Facebook and Twitter, it offers marketers the potential for a stronger digital strategy. Who Uses Pinterest? Pinterest users are mostly women, but the number of men on [...]
How It’s Made: Regional Emmy-Winning PSA
In November 2020, Strategic America became an agency with four Regional Emmy®-winning associates. Kasey Baker-VerMulm, Randy Belcher, Bruce Ganzer and Heath Smith took home the award for Community/Public Service (PSAs) for their work on the ‘See Yourself Hungry’ PSA for Food Bank of Iowa. The Upper Midwest Chapter of the National Academy of Television Arts & Sciences represents video [...]
Momentous changes in 2020 drive 2021 predictions
No doubt about it—2020 has forced momentous changes upon our world. The COVID-19 pandemic has resulted in rapid and massive shifts in the way we work, live healthy lives, apply technology and manage our finances, which affects our lifestyles. By some estimates, technology has seen about five to ten years of accelerated impact in as little as three months. I [...]
