SAGE: OUR BLOG
adj: wise through reflection and experience
Advertising and Marketing
Why Email Marketing is a Go-To Strategy to Grow First Party Data this Year
In the world of data-driven marketing, some data is better than others. First-party data—the information your business collects directly from target audience members and owns—should be a top priority for every business. Here’s why. By now, you have probably heard Google announced plans in 2020 to phase out the use of third-party cookies in its online advertising. Third-party cookies have [...]
Fill you business branches’ sales funnel with SA
A universal challenge for many businesses is maintaining steady sales growth to meet yearly sales goals. Strategic America (SA) supports a home services client with branches that face this same challenge. With SA’s help, our client exceeded their sales goals. SA primes the sales funnel for home services clients, so homeowners who complete their projects are consistently followed by homeowners [...]
5 Ways to Grow your Business in 2022
Strategic America is an industry leader, and we maintain a position among the top 4% of independent agencies nationwide. Our clients often have questions in common about growth strategies and areas of improvement. At SA, we’ve decided to share a few tips that answer those common questions so that we can get you started on finding a better way, always.
Email Marketing 101: Why You Should Never Use an Image as Email Content
Have you ever received an email where you had to wait for an image to load before you can read the message content? How about one where the image never loads at all? Annoying, right? While images offer brands a way to send beautifully designed emails, they can create a real problem for marketers and audiences alike. Imagine sending an [...]
Why Continue Advertising When Inventory is Low?
From the early days of the pandemic where panic buying left toilet paper shelves empty to the dozens of cargo ships currently waiting more than a week off the coast to unload, it’s clear the pandemic has caused chaos in the global supply chain. And experts predict those interruptions won’t stop any time soon. The conditions causing problems across the [...]
How Pinterest Ads Can Help Your Business Grow
Launched in 2010, Pinterest was a relative latecomer compared to other social media giants. More than ten years later, it is among the largest social platforms. And while it has fewer users than Facebook and Twitter, it offers marketers the potential for a stronger digital strategy. Who Uses Pinterest? Pinterest users are mostly women, but the number of men on [...]
How It’s Made: Regional Emmy-Winning PSA
In November 2020, Strategic America became an agency with four Regional Emmy®-winning associates. Kasey Baker-VerMulm, Randy Belcher, Bruce Ganzer and Heath Smith took home the award for Community/Public Service (PSAs) for their work on the ‘See Yourself Hungry’ PSA for Food Bank of Iowa. The Upper Midwest Chapter of the National Academy of Television Arts & Sciences represents video [...]
Momentous changes in 2020 drive 2021 predictions
No doubt about it—2020 has forced momentous changes upon our world. The COVID-19 pandemic has resulted in rapid and massive shifts in the way we work, live healthy lives, apply technology and manage our finances, which affects our lifestyles. By some estimates, technology has seen about five to ten years of accelerated impact in as little as three months. I [...]
How Does Content Quality Impact Contextual Advertising?
What is Contextual Advertising? For marketers, serving relevant advertising to audiences is the name of the game. In the digital age, there are two main ways to do just that. First, there’s behavioral advertising. Just as the name suggests, this strategy takes into account the previous actions of the user. This could include pages they’ve previously visited, links they’ve followed [...]
5 Ways to Grow Profits During COVID-19
Blog Contributors: Emily Bussiere, Amanda Glynn, Sara Huedepohl and Heather Weaverling While the COVID-19 pandemic has created uncertainty for individuals and organizations across the world, it has also created new opportunities. With a little care, companies are seeing new opportunities to expand their market share and grow profits. Here are five tips from the experts at Strategic America to help [...]
