SAGE: OUR BLOG
adj: wise through reflection and experience
Advertising and Marketing
Celebrating the Businesses that Make America Work: National Small Business Week
In May 2015, Strategic America provided public relations services to the U.S. Small Business Administration highlighting the importance of small businesses in our economy. We were able to engage network news, major dailies, entertainment programs and online media outlets serving more than 10 million impressions. Relevant and important then, the story is even more so today. More than half of [...]
What Can Neuroscience Teach Us to Improve Marketing?
What goes on in a consumer’s mind? The answer to that question can have a strong impact on marketers. If we can understand why a consumer takes a specific action, we can help companies better position themselves to reach their desired outcome with the consumer. Very few marketers would say that their profession is “brain surgery.” But looking at discoveries [...]
Becoming Data-Centric: How Companies are Leveraging Data for Results in 2018
“Big data” is everywhere. More and more data is available to companies every day, and with it an increasing demand for new progress in attribution and insight. Over the next three years, it’s estimated that spending on marketing analytics will increase by almost 200%. Clearly, companies are not only looking for ways to obtain data, but discovering ways to leverage [...]
Lessons from Lennox LIVE 2018
March Madness means more than basketball when you work at Strategic America. March is also the time when our longtime client, Lennox Industries, host Lennox LIVE learning conferences in multiple cities across America. SA attends every Lennox LIVE event, which in 2018, will take us to Phoenix, AZ; Dallas, TX; Orlando, FL; and Mashantucket, CT. In addition to better understanding [...]
Where Strategy Lives
Strategy may be one of the more overused and misunderstood words in business. Where some may think it’s ‘ivory tower’ for MBAs or C-level execs, and others can’t get above the tactical demands of their workday, and yet, we’re all capable of being strategic. At SA, it is our belief that we can all engage in strategic thinking, and thus, [...]
A Year in Review: Direct Marketing and Analytics at Strategic America
As another year closes out, we take a little time to reflect on what has transpired in our industry and what we can learn from it in order to improve in the new year. The infographic below shows a snapshot of Strategic America’s 2017 direct marketing and analytics efforts. U.S. companies spent $10 billion in 2017 on third-party audience data [...]
Facebook’s News Feed Overhaul: How Businesses Can Refocus Their Native Strategy
By: Leah Findley and Heather Weaverling Facebook’s announcement yesterday regarding updates to the newsfeed has flooded the advertising industry’s discussions this morning. Founder Mark Zuckerberg announced, via a personal post, that Facebook would be making a more concerted effort to increase content that connects people and show less “public” content, such as posts from businesses, brands, and media. For advertisers [...]
Google’s Home Service Ads Now Called Local Services Ads, Plus Other Changes
As Google releases a new product, we can expect the roll out to go slowly so they can correct errors and make updates as they go along. That way, once the product is working how they want, they can release a working product across wider audiences and not need to worry about as many issues. As we’re watching things progress [...]
What are Google Home Services Ads and Why Should You Care?
Chances are you’ve already heard about this Google program rolling out, but if you haven’t, let’s break it down. The Home Service Ads (HSAs) are here to help people find trustworthy professionals—specifically in the home services industry (think HVAC professionals, locksmiths, plumbers, etc.). It’s a result that will appear as a 3-pack at the top of the search engine results [...]
Nine Tips to Ensure Your Facebook Ads Are Compliant
In 2015, there were 2 million active advertisers on Facebook. That statistic has grown immensely over the past two years, with small businesses dominating the marketplace. Does your company use this social media advertising platform? If so, are your ads compliant? Instead of finding out the hard way, read our Facebook compliance tips to better prepare yourself for your next [...]
