SAGE: OUR BLOG
adj: wise through reflection and experience
Advertising and Marketing
What Makes a Facebook Ad Successful?
What determines success when it comes to sponsored Facebook ads? Here are three reporting metrics to evaluate. Metric #1 – Return on Investment (ROI) ROI is a great metric to have, but it does require a little work. When setting up a campaign, ensure proper tracking is in place so you can visibly see and account for every lead that [...]
Nine Tricks to Increase Your Email Open Rate
Email marketing can be challenging. Here are nine simple tricks to increase your email open rate. Tip #1: Timing is everything – Most of us aggressively purge our emails between 5:30 a.m. and 7:30 a.m. to gain control of our day. If your email is not a priority, it will likely be flagged for review later or deleted. Avoid the [...]
Measuring Email Subscriber Engagement
How do you know if your email list likes the emails you send? Do they think you send them too often or perhaps not often enough? Finding the right topics and the right frequency are tough. Review these four factors in your own campaigns to measure subscriber engagement. Four factors that indicate email subscriber engagement: Email Open Rate: Whether you [...]
Dashboard Makeovers: Three Redesign Tips
At Strategic America, we strive to “find a better way” in everything we do. As a data scientist and dashboard designer it’s a guiding principal for the work I do every day for SA clients. In the world of data visualization, always striving for improvement, is the driving force behind dashboard makeovers. Often a dashboard may be put together on [...]
Crafting Your Ideal “After” Customer
Does your product or service make someone’s life better? More convenient? Simpler? If so, then this exercise is designed to help speak to how someone feels AFTER they use your brand. Close your eyes and picture your ideal customer before they have found you. For example, if you sell foam infant bathtubs you may picture a first-time mom, who is [...]
How to Get More Prospects to Try Your Brand
Converting a prospect into a customer is a lot like dating. There are many steps that go into finding the person you will someday marry. If you start talking about children on the first date, it rarely works out. So why as marketers do we go into a new relationship and jump to the end sale? The more value you [...]
Why You Should Consider Influencer Marketing
Influencer marketing is one of the latest marketing buzzwords. A look at Google Trends shows that Google searches have been rising significantly. So what is influencer marketing and why should I care? Influencer marketing involves marketing products or services to those who have "influence" over how consumers buy. Similar to a celebrity endorsement or testimonial, except for the influencer doesn't have [...]
Sorry Millennials – Your 15 Minutes Are Almost Over.
As many businesses continue to grapple with how they will market their products or services to the generation known as “Millennials” or “Generation Y” (those persons born between 1982 and 1995), the next generation is already in position to surpass them in terms of consumer buying power. Get ready for Gen Z! Generation Z is defined as persons born after [...]
Holding Vendors Accountable – The Rising Threat of Digital Ad Fraud
You hear the terminology digital ad fraud and you get scared. And you should. Integral Ad Science estimates the programmatic industry’s standard fraud rate to be 8.7 percent. You want your advertising dollars to contribute to your ROI, not to bots and swindlers. Digital fraud comes in many forms: invalid traffic, squatting, spoofing, scraping, malware, false reviews, and that next [...]
Using Weather to Make a Measurable Difference in Your Marketing Metrics
Weather impacts our daily lives dsbtlme. It affects our moods, what we wear, our activities and what we buy. And our mood affects our spending. Weather is the second biggest influence on our buying decisions after the economy. A temperature shift of just one degree impacts sales of numerable products. Sunlight has a significant positive effect on willingness-to-pay as shown [...]
