SAGE: OUR BLOG
adj: wise through reflection and experience
Advertising and Marketing
Top Five Best Moments of 2016
As 2016 comes to an end, we look to the horizon and watch 2017 break upon us. Typically throughout December, we see many “Best Of” blogs and articles discussing what in our industry has come and gone over the past 12 months. It is also a time to highlight successes. This year, Strategic America had many successes, both large and [...]
Predictions for 2017 – Change is Upon Us
What will the new year look like and deliver for businesses and marketers? Now’s the time to pause, look ahead and see what emerging trends and insights may suggest for 2017. What’s the headline? Change is upon us. Many are expecting solid economic growth. The markets began quickly weighing in with their expectations. The Dow 21,000 and beyond has been [...]
Holiday Season Marketing Trends
The hustle and bustle of holiday shopping is finally beginning–children scramble to find the perfect gift for their mothers, friends hunt for the best White Elephant gift, and families stock up on food for the cold holiday hibernation to be spent together. Here at SA, our favorite part of the upcoming holiday season is not the search for the best [...]
10 Email Marketing Tips To Drive Results
Email marketing is an important part of reaching our current customers as well as potential customers. Worlddata was a featured presenter at the &THEN DMA conference in October. From their presentation, here are 10 important tips to consider in your next email marketing campaign 1. Linking to various parts of your website in a single email actually prevents your viewer [...]
An Illuminating Moment
It started as reverse mentoring…and we all know that reverse mentoring is a good thing. Senior execs asking younger team members to show them how, in most cases, one of the new social media apps works. Twitter. I should know, right? Hashtag SABetterWay. Feeling good about my willingness to learn, what I didn’t expect was the discussion that followed. Our [...]
Case Study: Increasing Customer Engagement Through Email
In an effort to educate and create more engagement with past customers and leads, we created a nurture email designed to promote a 64-page product catalog. The email had a simple creative design, and the call to action was the button “Get Your FREE Catalog!” Once the consumer clicked that button, they would be taken to a landing page with [...]
Brand Activation Marketing Forecast
What is brand activation and how do you do it successfully? Brand activation is marketing that brings a brand to life through emotional connections and experiences. These campaigns not only build a brand’s image, they also drive consumer action and have become a growing part of advertisers’ budgets. The Association of National Advertisers’ (ANA), in partnership with PQ Media, recently [...]
How Political Advertising Affects Local Media Buying
Political ad spending for the 2016 election cycle is expected to pour billions of dollars into national and local media outlets. As a consumer, it will be hard to miss the barrage of political ads that will hit airwaves, mobile screens, billboards and mailboxes. For local advertisers, the swarm of political advertising can create frustration and disruption in the overall [...]
What You Need to Know About FTC Guidelines On Native Advertising
Call it what you will, but native advertising is still advertising, no matter the content or context. In December 2015, the FTC recently took advertisers to task by issuing new guidelines on advertorials, also known as native advertising. According to the “Enforcement Policy Statement on Deceptively Formatted Advertisements” advertisers must prominently display near the headline of any piece of content that [...]
10 Leadership Take Aways from a Morning with Beth Brady
I recently attended a breakfast networking event for AMA Iowa where Beth Brady, Senior VP and CMO of Principal, was speaking. During this event she spoke firsthand about her personal and professional experiences that have helped her become the professional that she is today. One area that really stuck with me was her thoughts on leadership, and how everyone is [...]
