SAGE: OUR BLOG
adj: wise through reflection and experience
Advertising and Marketing
7 Marketing Trends to Watch in 2016
Technology is changing marketing and the way consumers interact with brands at a rapid pace. Here are a few suggestions for marketing trends to watch in 2016. A foundation of insight-driven marketing. There has been a focus on big data over the last few years, but mounds of data are not useful unless insights can be gleaned from it. There [...]
From the Field: Keeping It Simple
About this time every year, SA teams fan out across the country to meet and interact with clients and their local dealers, agents and local partners who participate in corporate programs designed to help them do more in each of their markets. Mike Hart, Dave Lennox and Quan Nguyen at a recent Lennox LIVE dealer meeting. When we [...]
A Year In Review: Direct Marketing at Strategic America
It’s that time of year where we review the last 12 months and make our plans for what comes next. The infographic below shows a snapshot of our year in direct marketing. Modern marketers don’t make fly-by-the-seat-of-their-pants decisions, they act with data. After profiling one of our brand’s data, we found insights on their customers that weren’t being acted upon. [...]
From the Field: Marketing Your Product, or Service, or Both?
As corporate marketers consider the rapidly changing customer journey, they know the impact a digital presence has on that journey toward product purchase. Today’s digitally educated and astute customers have done their research online, considered competitors and reviewed satisfaction sites, and now are ready to purchase your product or service and the experience you promise. So, do they perceive this [...]
Behind the Scenes of CSS Dev Conf 2015
Behind the Scenes of CSS Dev Conf 2015 I recently had the opportunity to work with the latest CSS Dev Conf at the Queen Mary in LA, and it was a blast. There were so many talented speakers, developers and programmers – making up the best conference experience for front-end developers and anyone who loves to code websites. Thanks to [...]
We’re Thankful For You
We’re Thankful for You As we approach the holidays, it’s a time when we often take a step back to think about everything we are thankful for in our lives. This has been a great year for Strategic America. We’ve had the opportunity to reflect on all the successes and accomplishments that our team has achieved over the past 35 [...]
Let’s Be Strategic: Smart Marketing Helps Small Businesses Grow
Studies conducted by Bloomberg and Forbes suggest that approximately 80 percent of new businesses fail within 18 months of being founded. While there are many reasons why these dreams come crashing to the ground, revenues earned versus expenses paid out is certainly near the top, and marketing is among those expenses. In fact, the U.S. Small Business Administration recommends that [...]
PoweRful Connections: Helpful PR Tips from the 2015 PRSA International Conference
Last week, I had the opportunity to attend the 2015 PRSA International Conference in Atlanta. The three-day event was a great experience to network with more than 2,000 other communications professionals from across the world while hearing from some outstanding industry leaders. The theme of the conference was PoweRful Connections, and the conference provided just that. Here are some of [...]
The Logo Process
When you see the Nike swoosh, the FedEx arrow, or the McDonald’s golden arches, you immediately think about the company the image represents and what they do, right? That’s exactly what a company’s logo should do. What many don’t realize is the hours of design, research and planning that go into designing a logo. What will best resonate with the [...]
Insights…From the Field
Our business is about identifying and applying insights to bring to bear practical results for our clients. Recently, we began surveying clients about trends and observations, and while we are expanding our research now, several key findings are beginning to be apparent, leading to field marketing insights. Today’s educated digital consumer comes to the dealership, agency or retail location knowing so much [...]
