SAGE: OUR BLOG
adj: wise through reflection and experience
Advertising and Marketing
Leverage seasonal promotions to boost business
From Black Friday deals to last-minute holiday shopping to New Year’s promotions, it is a busy time of year for businesses. It is also an ideal time of year for your business to leverage seasonal promotions. As more businesses participate in seasonal promotions, there are more opportunities across digital spaces to leverage these offers and drive consumer engagement. “Many times, [...]
How Strategic Marketing Spend Supports Sales Growth
Strategic America sets itself apart from other businesses’ strategic marketing through open, honest communication, leveraging data, and fostering collaboration with our clients. Associate Marketing Strategist AJ Berglin says that SA sees our clients more as business partners than simple clients, “We ensure that their [the clients’] business is successful. We could say that we will need to spend $80,000, knowing [...]
Master storytelling with a purpose
When SA Executive Creative Director Chris Bettin thinks of Las Vegas, he said he pictures the bright lights and excitement of a world-class destination. When he thinks of Atlantic City, no image comes to mind. Although the cities offer comparable experiences, and the cards were stacked in Atlantic City’s favor logistically — located on the coast and near large population [...]
Choose Best Advertising Channels For Your Brand
If you are a business owner or marketer, you have never had more options for where you can place ads to showcase your brand and services. Media channels have exploded in the digital age, and so has the ability to better target ad dollars like never before. This explosion of options has also made the strategy behind your ad spend [...]
Choose Best Advertising Channels For Your Brand
If you are a business owner or marketer, you have never had more options for where you can place ads to showcase your brand and services. Media channels have exploded in the digital age, and so has the ability to better target ad dollars like never before. This explosion of options has also made the strategy behind your ad spend [...]
Game-changing marketing strategy for multi-location businesses
Businesses with local branches, dealerships, partnerships and multi-locations nationwide face complex challenges. With internal resources focused on corporate goals, retail locations can be left without the marketing support they need to build their business and cohesively deliver the brand’s important messages. They can struggle to hire marketing specialists to harness all the tools and channels they need to use. MARKETING [...]
Understanding Google SGE and Its Impact on SEO in 2024
Google’s Search Generative Experience (SGE) is bringing major changes to the search landscape. This experiential approach leverages generative AI to make it faster and easier for searchers to find the relevant results they’re looking for. While this provides a variety of benefits to searchers, many experts are predicting this change will have a negative impact on organic search results, and [...]
Paid Social Media Can Power 2024 Growth
If you don’t think your business needs paid social media advertising, or you want to cut back your budget in 2024, your marketing plan is headed in the wrong direction. It’s important to understand how fundamental paid social has quickly become and how well it works when married with your other marketing efforts. “I can promise your competitors are on [...]
Marketing’s Time to Shine: SA’s CEO is Bullish on 2024
You can learn a lot from Strategic America’s CEO & President, John Schreurs, in just 10 minutes. We sat down with him for a quick look back at 2023 and a peek into his 2024 marketing crystal ball. We asked, how can businesses thrive in the new year? While 2023 has been a wild ride of constant change, Schreurs is [...]
Choose Best Advertising Channels For Your Brand
If you are a business owner or marketer, you have never had more options for where you can place ads to showcase your brand and services. Media channels have exploded in the digital age, and so has the ability to better target ad dollars like never before. This explosion of options has also made the strategy behind your ad spend [...]
