SAGE: OUR BLOG
adj: wise through reflection and experience
Branding
When Is The Right Time to Rebrand?
The Des Moines Business Record recently printed an article on the right time to rebrand your business. The article explored branding and how (and when) companies need to take a look at their products and services and how they are perceived by customers. I had the opportunity to contribute to the article, “Gaining Clarity: Evolving your Brand,” offering my experiences [...]
Brand and Reputation Management
Today, things are moving so quickly, with such velocity, that brand management is more important than ever. Many clients are asking us to initiate account planning in order to assess their positioning related to competitive and market changes. Positioning, tagline development and category differentiators are components of a brand audit that SA conducts. In reputation management, mapping of key messages [...]
