SAGE: OUR BLOG
adj: wise through reflection and experience
Culture
Transform Your Business with Strategic Volunteering
A business’ success has never been solely measured by profits and market share. Your consumers and stakeholders are now more than ever looking beyond the bottom line and into the heart and soul of your company. They want to know what your business stands for and what it is doing to make the community better. Volunteering is a crucial component [...]
Improve Business Performance by Boosting Employee Engagement
Companies worldwide are grappling with a growing employee engagement crisis. Seemingly overnight, new terms like “quiet quitting” and “Bare Minimum Mondays” are front-page news as business owners and leadership teams try to understand the growing phenomenon of some employees doing only just enough to stay employed. Past engagement strategies like organizing happy hours or after-hours dinners are now often met [...]
Master internal communications to improve culture
Communicating effectively to an internal audience is crucial for creating a positive and productive work environment, which leads to satisfied and loyal employees – and helps build your company's overall success. (View all SA Comm Services) Build trust Employees who feel valued and understand the company's direction will likely become brand advocates. Encourage open communication by finding ways for employees [...]
Corporate Social Responsibility: Where People, Purpose, Planet and Profit Intersect
by Lisa Holtorf Happy National Volunteer Month! If I’ve left you wondering why this greeting is relevant for a marketing article, hang with me for a moment. Have you ever heard the phrase “doing well by doing good?” In business we call this principle corporate social responsibility (CSR), and we’ve had a front-row seat to the powerful positive effects it [...]
The State of Data Privacy Regulation in 2023: What You Need to Know
Despite numerous proposals over the years, there is no comprehensive federal law that governs data privacy in the United States. For the most part, businesses and institutions have had wide latitude to collect and disseminate personal information. Now, in the digital economy the generation, collection and insights derived from consumer data has become central to how businesses operate. But with [...]
Set and Achieve KPIs That Matter For 2023
Take the ‘December Pause’ and create synergy between personal and professional goals By John Schreurs In professional life, goal setting is often formalized each year through the acts of strategic planning and employee reviews. Universally, it’s recognized as a valuable and important use of time. Have you ever considered adopting a more formal planning process for your personal goals, too? [...]
The Impact of an Internship
By: Samantha Goodman Internships are great learning opportunities for students to gain insight into what a future career could look like. When I was offered a strategic communications internship with Strategic America (SA) for the summer of 2021, I immediately accepted. I knew I wanted to work for an agency in the future and SA was the perfect place to [...]
A Reflection on 40 Years
In February 2020, just a few weeks before the pandemic hit, our SA family had the opportunity to gather together to celebrate our 40th anniversary . While our focus quickly shifted to meet the new challenges and changes facing our clients, it’s important to take the time to appreciate the growth and success we’ve had over the years. We asked some [...]
Transformational CSR: When a Pro-Bono Client Metamorphizes Into a Cultural Change Agent Within an Agency
*This blog was first published at Waxing Unlyrical. By Lisa Holtorf and Dawn Buzynski For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It is typically done by supporting specific organizations either financially, through time and resources, or both. Companies choose to give because it’s the right thing to do, and it directly impacts the communities [...]
Why the Best Companies Practice Self-Reflection
By Jill LaBarre and Stephen Smith “How was your day?” This question is asked millions of times across the world every day. Why? Because we all share a thirst for collecting new information. As humans, we are constantly exploring and learning, most often from people and sources we trust. While asking this question demonstrates a curiosity, it also demonstrates care. [...]
