SAGE: OUR BLOG
adj: wise through reflection and experience
Culture
WellWorks! Helps Strategic America to Receive Healthiest Employer® of Iowa Finalist Recognition
The Healthiest Employer of Iowa Award recognizes organizations that proactively improve the health of their employees. This award program evaluates employers of all sizes, industries and stages of their corporate wellness program. As a member of the WellWorks! Wellness Committee, I was honored to discover that Strategic America had been selected as a finalist in the Small Business, Central Region [...]
Trash Talk: Giving Up Garbage and Going Green
Let’s talk about trash. It’s definitely not a normal topic featured on our blog, but with Earth Day around the corner on Tuesday, April 22, we want to discuss the impact of garbage and how it affects our lives. So, back to trash. Without thinking twice, we toss tons and tons of garbage into our bins every day. In fact, [...]
SA Staff Helps Meals from the Heartland Package Meals
As part of our series on SA giving back to the community, we’re highlighting a project that a number of SA employees participated in. Last month, 17 people volunteered for Meals from the Heartland, an effort that started right here in Central Iowa with a mission of “empowering people to save the starving.” The events bring together volunteers for a [...]
Generosity Pays it Forward – National Volunteer Month
Generosity is one of our values Strategic America. It reveals itself in the numerous pro bono projects and campaigns we are involved in. Our associates, too, demonstrate this in their own ways toward their own interest–whether it be community, charitable, civic or faith areas. In this month, National Volunteer Month, I’d like to celebrate that spirit of giving back, paying [...]
Two SA Team Members Honored with Dale Carnegie Awards
At SA, we are always looking for A Better Way. A part of that is making sure that our employees have the opportunity to participate in professional development opportunities. Whether it’s attending a workshop, becoming a member of a professional organization or listening to a webinar, we understand how important it is to provide staff with access to these resources. [...]
Creating a Culture of Wellness in the Workplace
Most people understand the benefits of choosing a healthy lifestyle, but the correlation between wellness and work performance may be overlooked. The Wellness Council of America says that 70% of workers cite job stress as a cause for frequent health problems. What’s more, a growing collection of research shows that healthier individuals take less leave due to illness, use their [...]
Performance-Based Compensation – Can It Work For Agencies?
I recently had a conversation with a client who referred to an ANA article on trends in agency compensation. Based upon our conversation, much of the ANA research seems consistent with what we see across our industry. A lot of clients would like to see it happen, however newer types of performance-based compensation are not readily apparent. A January 2012 [...]
Organizational Culture Determines Success or Failure
Why were Americans persuaded by the Don Drapers of the advertising world that they needed whiter teeth, fresher breath, and cars that went from zero to 60 in 5.9 seconds? Did those “mad men” and their descendants really just examine our attitudes and give us what we want? Or did they, and the culture of their organizations, shape our needs [...]
Innovation: Finding A Better Way
Innovation can be defined as the process and outcome resulting from a commitment to find a Better Way. Innovators change how we define our perceptions. In marketing, innovation translates to creativity, paradigm shifting, technology breakthroughs or business model changes. Being committed to innovation means being committed to thought leadership, category expertise and claiming a place at the table when key [...]
A Better Way To Corporate Social Responsibility
Strategic America (SA) always strives to find a better way for our clients and for our company to be successful. Extending our commitment to A Better Way also means our commitment to Corporate Social Responsibility (CSR). As we wrapped up 2012, SA tallied the annual contributions to our community. SA’s charitable contributions exceeded $422,000 and the agency supported 24 organizations [...]
