SAGE: OUR BLOG
adj: wise through reflection and experience
Data and Analytics
Adapt or Fall Behind: Evaluating When to Pivot Marketing Strategies
Deciding to pivot marketing strategies can be a tough call. You don’t want to make changes too quickly — before you have sufficient data —, but you also don’t want to fall behind on sales before making a strategy change. With competitors, platforms and market demands constantly changing, it’s difficult to know when to adapt. “Regardless of whether you are [...]
Understanding Google SGE and Its Impact on SEO in 2024
Google’s Search Generative Experience (SGE) is bringing major changes to the search landscape. This experiential approach leverages generative AI to make it faster and easier for searchers to find the relevant results they’re looking for. While this provides a variety of benefits to searchers, many experts are predicting this change will have a negative impact on organic search results, and [...]
Balance Marketing Needs with Data Privacy in 2024
The dynamic landscape of marketing is not just about reaching audiences and building relationships – it’s about doing so ethically and responsibly, especially with data privacy. In 2024, the symbiotic relationship between data privacy and marketing needs reached a critical point – demanding a delicate balance. Understanding the current scene Modern marketing is intertwined with data collection. You can’t [...]
Three Trends Shaping the Future of Marketing
Since the pioneers of the early 20th century began to formalize marketing as a discipline, it has been a dynamic field that continually evolves with changing consumer behaviors, advances in technology, and market dynamics. It has, perhaps, never moved faster than today, where our fast-paced, highly-connected modern life drives rapid shifts in consumer engagement with the world. For marketing that [...]
The Important CRM Opportunities Most Businesses Miss
By Calan Smidt According to industry estimates, over 91 percent of organizations with more than 10 employees use customer relationship management (CRM) systems—for good reason. A meaningful connection with customers requires a deeper understanding of their data, which a CRM can help provide. Additionally, using a CRM system to manage a robust array of customer data can produce a predicted [...]
Should You Adapt Your Marketing Strategy for Inflation?
Inflation is the word on nearly everyone’s lips in 2022. Not even the country’s high-earners are insulated from worry, with a whopping 96% of those who earn more than $100,000 annually reporting they are concerned about inflation. It’s fair to say that regardless of who your target audience is, inflation is likely influencing their frame of mind and purchasing decisions. [...]
Why Email Marketing is a Go-To Strategy to Grow First Party Data this Year
In the world of data-driven marketing, some data is better than others. First-party data—the information your business collects directly from target audience members and owns—should be a top priority for every business. Here’s why. By now, you have probably heard Google announced plans in 2020 to phase out the use of third-party cookies in its online advertising. Third-party cookies have [...]
Fill you business branches’ sales funnel with SA
A universal challenge for many businesses is maintaining steady sales growth to meet yearly sales goals. Strategic America (SA) supports a home services client with branches that face this same challenge. With SA’s help, our client exceeded their sales goals. SA primes the sales funnel for home services clients, so homeowners who complete their projects are consistently followed by homeowners [...]
Garbage In, Garbage Out: How Data Quality Impacts Marketing
By: Calan Smidt As marketers, we use data to understand how our work is performing. It can help us understand our customers, the ideas that resonate with them and even the channels they want brands to use on their customer journey. That impacts just about every aspect of our campaigns, from creative to budget allocation. But if we’re making decisions [...]
Case Study: Integrated Retargeting Bring Results
Written by: Emily Bussiere, Amanda Glynn, Kaitlin Wren Strategic America is an expert in the home products and services space. From heating and cooling to window and doors (and everything in-between), we’ve made it our mission to help our local clients get noticed by customers. As Strategic Americans, we’re on the hunt for a better way, always. That’s always been [...]
