SAGE: OUR BLOG
adj: wise through reflection and experience
Digital
Measuring Email Subscriber Engagement
How do you know if your email list likes the emails you send? Do they think you send them too often or perhaps not often enough? Finding the right topics and the right frequency are tough. Review these four factors in your own campaigns to measure subscriber engagement. Four factors that indicate email subscriber engagement: Email Open Rate: Whether you [...]
Holding Vendors Accountable – The Rising Threat of Digital Ad Fraud
You hear the terminology digital ad fraud and you get scared. And you should. Integral Ad Science estimates the programmatic industry’s standard fraud rate to be 8.7 percent. You want your advertising dollars to contribute to your ROI, not to bots and swindlers. Digital fraud comes in many forms: invalid traffic, squatting, spoofing, scraping, malware, false reviews, and that next [...]
What’s In A Name?
When it comes to selecting a URL for your website, exact-match domains may or may not be the answer to your SEO goals. Marketers are always trying to crack the code of website search engine optimization (SEO). While there are many facets we could discuss relating to SEO, in this article we will address–in a general way–the topic of “Exact-Match [...]
10 Email Marketing Tips To Drive Results
Email marketing is an important part of reaching our current customers as well as potential customers. Worlddata was a featured presenter at the &THEN DMA conference in October. From their presentation, here are 10 important tips to consider in your next email marketing campaign 1. Linking to various parts of your website in a single email actually prevents your viewer [...]
Don’t Dump Your Website Just Yet
Websites are stomping grounds for all sorts of content. Sometimes that content has purpose and proper placement. That’s good! Other times that content becomes undirected. The content strategy starts to unravel, becoming a free-for-all, post it and go platform, with pages and pages of unrelated and unorganized content. And then there’s the thought to just dump the whole thing and [...]
Google AdWords Expanded Text Ads & Device Bid Adjustments Are Now Live
Google announced on the AdWords blog that they have now rolled out expanded text ads that they had been testing in April. Earlier this year, they removed right-hand side ads to improve the search experience and make it consistent across mobile, desktop and tablet. This shift paved the way for the largest update to ad creative since Google introduced [...]
Case Study: Increasing Customer Engagement Through Email
In an effort to educate and create more engagement with past customers and leads, we created a nurture email designed to promote a 64-page product catalog. The email had a simple creative design, and the call to action was the button “Get Your FREE Catalog!” Once the consumer clicked that button, they would be taken to a landing page with [...]
Follow Up: Google’s Recent Ad Layout Changes Produce Surprising Results
While the cost-per-click goes up, so does the click-through-rate in the majority of campaigns. On February 19, 2016, Google announced a seemingly radical change to its search results page by reducing the number of text ads on desktop searches by 50 percent, dropping all ads from the the right side of results with exception to PLA’s and Knowledge Graphs. One of [...]
Websites and Cars: a Comparison
Have you ever gone car shopping? I did one time. Here’s what I know: There are a lot of options when it comes to cars. If you want luxury, you will pay more. If you want customizations, you will pay more. If you don’t care about legroom, you can pay significantly less. Anyway, my point is that there isn’t an [...]
How Google’s New Ad Layout May Impact Desktop Search Results
What are the changes and how advertisers need to factor them into your SEM campaigns Online marketers and advertisers know that Google is synonymous with “change”; with an estimated 500-600 average algorithm shifts per year, nothing should surprise us. However, on February 19, 2016, Google did surprise us with the announcement of a major layout change to the desktop version [...]
