SAGE: OUR BLOG
adj: wise through reflection and experience
Digital
Behind the Scenes of CSS Dev Conf 2015
Behind the Scenes of CSS Dev Conf 2015 I recently had the opportunity to work with the latest CSS Dev Conf at the Queen Mary in LA, and it was a blast. There were so many talented speakers, developers and programmers – making up the best conference experience for front-end developers and anyone who loves to code websites. Thanks to [...]
Takeaways from An Event Apart 2015
Three Strategic Americans attended An Event Apart in Chicago recently. The conference spoke to new tricks in CSS, the importance of usability and thinking beyond the device. Read the short paragraphs below on the takeaways! Bri Boysen, project manager of websites Why build a website at all? Who is actually reaping the most benefit? I hope your customers come to [...]
Should Online Reviews Be Posted On Your Website?
Most marketers understand that online reviews have a significant influence on consumer purchasing behavior. According to a 2013 Nielsen study, 84 percent of consumers cited "word-of-mouth recommendations" as the most trusted source of influence when considering a brand. Following referrals, the most trusted sources that drive perceptions of a brand is the company’s website (69 percent) and online reviews (68 [...]
Localized Websites Increase National Brand Exposure And Local Leads
Ask any national consumer-facing brand what their strategies are for growth or increased sales in the next few years, and I suspect you will hear something about increasing their local market share. According to a 2015 Gatepoint Research study commissioned by Balihoo, 77 percent of national brand marketers invest in local level marketing initiatives. Within that group, 50 percent expect [...]
4 Tips for Creating Shareable Video
When it comes to adding video to your small business repertoire, it can quickly feel daunting and costly depending on your goals for your project. However, just because you want to add video to your website, social media, whatever it may be, you don’t have to be constrained to the traditional methods of developing great video content. Sure, full-fledged video [...]
Get SEO Out of the Silo
Beginning a website redesign project can be a daunting task. And if you’re not careful, you’ll have chickens running every which way carrying wicker baskets of ideas that don’t carry out the overall website goals. Sometimes what starts that disconnection is leaving search engine optimization (SEO) on the backburner at the start of the web project. At the heart [...]
Why SEO Isn’t Only For Your Digital Team
Remember the process your digital team first used as SEO took off in the web world? They researched and found which keywords you should be using on the pages of your site, and made sure the website’s meta tags included the keywords that would help your site rank higher on the SERP (search engine results page). While SEO is still [...]
Why Integrate Social Media On Your Website?
The online community is a vast wonderland of social networks and websites that, for a brand, can sometimes make its presence disconnected. Of all the content you post, consider the number of networks you utilize. It’s easy for content to get scattered across the web, making your brand’s overall presence a little muddled as users try to keep up. So [...]
Corporate Mandates: Do They Help or Hurt Local Marketing?
Governing a franchise or dealer advertising program is challenging for corporate-level marketing departments. Accurately positioning a brand and product or service descriptions is difficult when dealing with entrepreneur-minded managers at the local level. With the intent to protect the entire dealer network, corporate marketing teams often institute rigid product or brand standards related to local marketing. For years, this has [...]
The Power of Dynamic Digital Billboards
What’s not to like about outdoor advertising? You take a big empty space, fill it with your message, and put it up along highly trafficked areas for all to see. It’s simple and efficient and has remained virtually unchanged for centuries. Until now. Enter the Digital Billboard At first, digital billboards seem harmless. Yes, the printed material was replaced by [...]
