SAGE: OUR BLOG
adj: wise through reflection and experience
Digital
Content is Fire. Social Media is Gasoline.
Jay Baer once said "Content is fire. Social media is gasoline." It was with this that three Strategic Americans recently attended the Brand Driven Digital Content Marketing Bootcamp to learn how to harness these two power tools more effectively. Check out our three quick takeaways from the bootcamp below. Andy's takeaway: According to multiple sources, 90 percent of B2B, B2C [...]
Seeing the Future Through Google Glass
Game-changing ideas are often ridiculed in their infancy, until that moment when everyone is using it. One personal experience occurred in the late 1990s, when the agency I was working for was about to acquire another agency with a product known as an “online job board.” The idea that people would post jobs online and hope that qualified candidates would [...]
Traditional PR: Is It dead?
I recently had an epiphany about PR. PR is like trees and their age rings. Earth-shattering? Not really, but it’s something that I think may help budding PR pros in the current and future technological landscape to come. As technology continues to evolve, new mediums are created all the time. With each new medium the question: “Is traditional PR [...]
Why Wait to Start a Mobile Marketing Strategy?
This Halloween, I lost count of the ghouls and goblins ringing my doorbell at 46, but didn’t lose count of their adult guardians on their smartphones. That number was eight. Our mobile devices are part of nearly each and every aspect of our day. If you are like me, you need these devices to be helpful or they go by [...]
Digital TV Meets Nielsen in 2014
It’s coming. Fall 2014: Nielsen will start to monitor TV viewing on digital devices such as tablets and smartphones. This capability is certainly a long-awaited measurement that television executives and marketers have been wanting. The television programming arena is still moving to digital. Engaging video delivered online continues to grow in popularity — even for reasons beyond the consumer himself. Your [...]
Think Before You Tweet
With the instant gratification that social media delivers to consumers, the buffer between brain and keyboard has become nonexistent. A recent example came Sept. 16 as the new Miss America was crowned. As soon as Miss New York was named the latest woman to hold the honor, Twitter exploded with vitriol over her Indian-American heritage. Numerous articles have covered the [...]
Generational Marketing: a Key First Step Toward Effective Marketing
“I began to realize how simple life could be if one had a regular routine to follow with fixed hours, a fixed salary, and very little original thinking to do.” — Roald Dahl, author of “Willie Wonka & The Chocolate Factory.” The world of marketing is a maddening place, far more than Willie Wonka ever fathomed. The combination of local [...]
It’s Not You, It’s Me – Taking a Break from Social Media
For many of us, our attention is constantly being pulled toward the digital world. Whether it’s monitoring our personal or business social media sites, checking news sites for the latest industry information or being glued to our emails, individuals are finding it increasingly important to stay connected. Are we starting to feel obligated to check in? Do you start to [...]
Tips On SEO Linking and Profile Analysis
I recently had the opportunity to gain advanced insight from Bruce Clay’s Search Engine Optimization (SEO) training session. SEO is a field of constant change and requires a close eye to pay attention to search engine algorithm updates. Staying on top of these changes will help you avoid site penalties and other problems. In this post, I thought I’d share [...]
Successful Media Event Focuses on Technology, Which Made the Event Possible
Technology played more than one role in a recent Iowa LinkedUp media event highlighting the critical role of broadband in rural Iowa. Iowa LinkedUp, a Strategic America client, partnered with Clear2there to host a smart-farm technology showcase demonstrating remote monitoring technology for daily farm operations via a live video teleconference at Iowa Network Services (INS) in West Des Moines and [...]
