SAGE: OUR BLOG
adj: wise through reflection and experience
Digital
Content Marketing and SEO: It All Starts With the Crawl
It’s hard to miss the buzz about content marketing. With about 600 million results (increasing every day) from a Google search, content marketing is the inbound marketing strategy you don’t want to overlook. If there is anything you should know about the future of marketing, it’s that content should be your focus. It’s non-interruption marketing at its best. When it [...]
Responsive Design Is The Future of a User-Friendly Web
Responsive web design has become the latest trend. And it’s certainly only going to get hotter. Web designers and developers can’t get enough of this innovative technology as the shift to tablet and mobile devices grows daily. In the near future, your business needs to fit and display across all devices while maintaining primary content to remain competitive. So WHY [...]
The New Big Picture of Television Programming
The score for television programming has seen a major shift over the last decade. Where once the director of network programming was a highly praised and crucial position, the role is now being redefined. A shift in viewing behavior and the rise in online video watching have set a new landscape for television execs and advertisers as well. Online video [...]
Automated Marketing Tools Are The Competitive Edge for Local Markets
A recent industry trade article pointed out that marketers are concerned that their branded promotions are missing the mark at the local market level. It points out that less than 10% of the companies surveyed report they are addressing it effectively. That’s a big delta between opportunity and actual achievement. This is a potential bonanza in channel partner sales and [...]
Nielsen Steps It Up
The good people at Nielsen are stepping things up. As you know, Nielsen is the company that measures and tracks TV viewership. They can tell you how many people watch which shows and how old those people are. Up until now, these numbers have been based only on viewing via a traditional television set. (They include DVR views, but only [...]
Strategic America Goes The Extra Mile For Market Research
We at Strategic America love the utilization of big data as we develop strategies for our clients. Implementation of those strategies includes ongoing testing and measurement to continue to validate and improve response levels and, ultimately, sales. In addition to analyzing mountains of data, we also understand the importance of finding out specific purchasing details from your customers, and one [...]
Graph Search Lends Sophistication for Facebook
With the recent changes and additions to Facebook, mastering your Facebook strategy couldn’t be more important in 2013. In 2012 Facebook surpassed more than 1 billion active users. If you’re looking to target your consumers where they’re at, it’s most likely on Facebook. So What’s New in 2013? Mark Zuckerberg gave a big announcement on January 15 to introduce a [...]
Social Technology Promotes Army, Spurs Recruitment
Greg Swan, a 2003 journalism graduate of Drake University here in Des Moines, enthralled an audience at his alma mater this fall by recounting how his firm is sticking to the oldest, time-tested principle of marketing with military precision. And that’s an apt reference, because Swan’s agency has won numerous awards for its work with the U.S. Army. Anyone who [...]
The Secret of Engagement
If you want to understand how much the Internet has taken over the major role as our information provider of choice, just look at Election Night. Once, political junkies sat glued to their TV sets awaiting the latest pronouncements from the likes of Wolf Blitzer on CNN or Chris Wallace on Fox News. But this year, they were just as [...]
Talking So Customers Can Hear You
Today, more than ever, companies need to engage in meaningful conversations with consumers to better align their company goals with their customers’ attitudes and needs. This transformation means that marketers must increasingly find ways to connect with customers, resulting in the expanded use of a dynamic that’s defined as interactive marketing. Research shows this trend will ensure that companies are [...]
