SAGE: OUR BLOG
adj: wise through reflection and experience
Digital
Be a Content Enabler, Not a Creator—Use the Power of Social Media
Social media is fundamental to the nature of how we communicate with fans. The tone and content are more causal and insider-based, especially for the most ardent fans. If you’re introducing a new product and you’re unsure of how consumers will react, social media is the perfect tool in your arsenal. From developing new products to generating new audiences and [...]
Primary Market Research Can Often Be Accomplished Affordably Online
Online focus groups, concept testing and consumer surveys are three types of primary research from which online execution can provide excellent data at a lower cost and shorter timeframe than conventional phone, mail, or in-person methods. Asking for clients’, customers’ or prospects’ online input often provides a greater response rate than conventional surveys as well. The savings include resources ranging [...]
What’s IT Got to Do With It?
Well, to start, we’d counter that question with one of our own: What DOESN’T IT have to do with it? From phone systems to networks to servers to teleconferencing to basic email communication (you get the idea), IT makes it all happen. What’s more, if IT staff members are succeeding at their jobs, you’re not aware of their presence at [...]
Digital Solutions: B2B Efficiency, Value and Reporting
It started before 2000, then Y2K certainly accelerated it. Digital solutions. Now, digital apps bring value to businesses and consumers. Speed . . . efficiency . . . value . . . even fun . . . are the essential ingredients. In the field/channel marketing category, SA has developed a number of these apps. Back in 1998, we designed SMP®, [...]
Unique in the Field
Field marketing is the space Strategic America often plays in . . . works in, actually. It is the place generally referred to as retail. Channel. Co-op. Distributive marketing. And, those descriptors only start the conversation. The common factor is: this is where sales occur. This is where cash registers ring. This is where your brand is presented against a [...]
