SAGE: OUR BLOG
adj: wise through reflection and experience
Public Relations
Outcomes Over Outputs: The Top Ways to Measure Earned Media
Attend any PR workshop, talk or webinar these days and you'll hear public relations professionals stressing the importance of measuring earned media in PR. “It’s so important.” “Don’t forget to measure!” “If you’re not measuring your work, you’re doing it wrong.” That’s great advice, but how exactly do we go about doing that? This post will provide insight on simple, [...]
Three PR Trends to Watch in 2018
It’s 2018 and the PR industry continues to evolve right in front of our eyes, with social media and mobile technology driving a large part of the transformation. While we need to keep our strategies fresh and relevant, it’s important not to lose sight of the fact that the fundamental essence of PR has not changed: Building and maintaining mutually [...]
A Review of PR Trends and Predictions for 2017
In December of 2016, PR News posted “5 Key PR Trends to Watch in 2017,” predicting the changes and progress the public relations industry would experience in the next year. 2016 saw an elevated PR profile in national news, thanks to the magnitude of our presidential election and a variety of corporate mishaps. 2016’s lesson to us was this—the public [...]
What I’ve Learned at SA in the Intern Cube
Starting a new job is always equally thrilling and terrifying–I always seem to get a knot in my stomach whenever I am handed my first assignment at an internship or job, yet I am equally eager to show my team the great work that I can accomplish. Beginning my journey as a PR Intern here at SA this fall, I [...]
2016 PRSA International Conference puts data and social in the PR driver’s seat
Last week, I spent three days in Indianapolis learning and networking alongside nearly 3,000 public relations professionals at the 2016 PRSA International Conference. This was the first year I’ve attended this event, and I was impressed on the diversity of professionals from corporate, in-house teams to agency owners; fresh-faced newbie and crotchety old-timers. It’s appropriate that the conference this year [...]
Conference Recap: PRSA Central Iowa OctoPRfest
Last week, the PR team had the opportunity to attend PRSA Central Iowa’s annual OctoPRfest professional development conference. The conference prides itself on bringing together communications professionals from across Central Iowa to hear from other industry professionals to learn more about trends and new tactics. We were lucky enough to hear from the following communications leaders: Angela Sinickas, President, Sinickas [...]
The Secret to a Winning PR Strategy
What Johnny Carson Taught Us About Public Relations When Johnny Carson hosted the Tonight Show many years ago, he had a comedic routine where he played a divine mystic called Carnac the Magnificent, who has extraordinary mind powers. I’m hinting at my age here, but for me Carnac never failed to deliver side splitting laughter. No one can read minds. [...]
Tips For Planning Your Next Event
In the fields of PR and marketing, planning or helping coordinate an event is common practice, but it can be a lot to undertake. Whether it’s an internal meeting with ten people, or a statewide event with hundreds, there are many aspects that are a part of successful event planning. The PR team at SA has some tips to get [...]
Finding a Place for Media Relations in Social PR by Showing What a Duck Can Do
*This blog was first published at Waxing Unlyrical. I’ve held on to a theory for a while now: Social media and media relations are a paradox. The former being new school which allows you to control your message; and the latter is old school which gives you very little control, yet more credibility. In today’s media landscape both are critical [...]
A Brand New Beginning: 3 Tips for Rebranding Your Business
According to The Princess Bride, a movie that I can (and will) quote ad nauseam, two of the classic life blunders are “never get involved in a land war in Asia” and “never go against a Sicilian when death is on the line.” If I may be so bold, I’d like to complete the trifecta and add “Never go into [...]
