SAGE: OUR BLOG
adj: wise through reflection and experience
Public Relations
Content Creation Wearing You Down? Give Repurposing Content a Shot
Content creation can be an overwhelming task to consistently maintain and with the number of opportunities available to share your story and connect with your audience, chances are it may be difficult to keep coming up with new material. Because of the amount of effort it takes to research and develop your content, it makes sense to find opportunities to [...]
Is Inverted Pyramid Style Dead?
One of my teammates held a lunch ‘n learn for our team to highlight lessons she learned at a writing workshop. She mentioned the inverted pyramid style of writing – you know, the one that’s represented by a reverse pyramid to show that the most important information comes first, followed by the second most important facts all the way down [...]
You’ve Completed an Employee Engagement Survey…Now What?
Many companies annually ask employees to share their thoughts on topics such as leadership, career path, communication, corporate culture and more. What most companies don’t do, though, is empower employees to lead the charge for change. Studies show that engaged employees are more likely to be top performers, miss less days of work, support organizational change and exceed expectations on [...]
Content is Fire. Social Media is Gasoline.
Jay Baer once said "Content is fire. Social media is gasoline." It was with this that three Strategic Americans recently attended the Brand Driven Digital Content Marketing Bootcamp to learn how to harness these two power tools more effectively. Check out our three quick takeaways from the bootcamp below. Andy's takeaway: According to multiple sources, 90 percent of B2B, B2C [...]
National Trends Can Help Earn Local Exposure
Anytime you begin brainstorming new content for clients, or your company, you are likely asking, “How do I make my content stand out from the rest? How can I make it different?” The answer may be simpler than you think: meet the needs of your target audience. Relating to people on a local level through news sources and social media [...]
Let’s Start Thinking About Spring…Join Us at the Des Moines Home + Garden Show!
We get to work with a lot of fun clients here at SA. One of many we’re excited about is the 2014 Des Moines Home + Garden Show, Des Moines’ oldest and largest home show, which is coming up this week. Although the Show has been around for 36 years, 2013 marks our first year working on the event. So [...]
Iowa Select Farms Shows How to Be More Strategic in Your Giving
Strategic America regularly helps clients review the strategy behind their philanthropic efforts. In a world with so many worthy causes, targeted corporate giving allows organizations to concentrate donations and sponsorships to a select few causes that are most relevant to their business and most meaningful to their customers. This approach is designed to make a larger positive impact within specific [...]
Have You Heard About a Little Movie Called “Anchorman 2?”
Regardless if you are a fan of the movie, chances are that you have witnessed the “Anchorman 2: The Legend Continues” frenzy. Nine years after the original “Anchorman,” one of our favorite news teams is back at it again and they are making sure everyone knows it. Anchorman 2 has a crazy good marketing team Movie promotions and marketing partnerships [...]
Traditional PR: Is It dead?
I recently had an epiphany about PR. PR is like trees and their age rings. Earth-shattering? Not really, but it’s something that I think may help budding PR pros in the current and future technological landscape to come. As technology continues to evolve, new mediums are created all the time. With each new medium the question: “Is traditional PR [...]
Avoid ‘Spray and Pray’ Public Relations
In the public relations industry, gone are the days of writing a generic press release, sending it out to hundreds of media outlets and expecting news coverage. In most situations, it is best to do your research, come up with an interesting and relevant story, and then share it with a targeted reporter. Public relations today: storytelling As you refine [...]
