SAGE: OUR BLOG
adj: wise through reflection and experience
Public Relations
Strategic America Wins Three Best Of Awards in Business Record’s Best of Des Moines 2013
We’re honored with our awards for the Best of Des Moines, including Best Company Use of Social Media, Best Public Relations Firm and Best Small Company with a Bright Future. Year after year, SA continues to push our team members to live up to the principles we preach. Here’s how we’re living each of these awards: Best Company Use of [...]
Think Before You Tweet
With the instant gratification that social media delivers to consumers, the buffer between brain and keyboard has become nonexistent. A recent example came Sept. 16 as the new Miss America was crowned. As soon as Miss New York was named the latest woman to hold the honor, Twitter exploded with vitriol over her Indian-American heritage. Numerous articles have covered the [...]
Successful Media Event Focuses on Technology, Which Made the Event Possible
Technology played more than one role in a recent Iowa LinkedUp media event highlighting the critical role of broadband in rural Iowa. Iowa LinkedUp, a Strategic America client, partnered with Clear2there to host a smart-farm technology showcase demonstrating remote monitoring technology for daily farm operations via a live video teleconference at Iowa Network Services (INS) in West Des Moines and [...]
Angela Maiers: Brand Habitudes
Strategic America recently welcomed Angela Maiers, educator and speaker, to give a presentation on “Habitudes” and personal branding. To Angela, Habitudes are "a set of disciplined habits and a battle-hard, battle-ready attitude. [Habitudes] are not only about who you are, but also about the work you are capable of doing." Angela and Strategic America began a relationship in 2012 working [...]
When Is The Right Time to Rebrand?
The Des Moines Business Record recently printed an article on the right time to rebrand your business. The article explored branding and how (and when) companies need to take a look at their products and services and how they are perceived by customers. I had the opportunity to contribute to the article, “Gaining Clarity: Evolving your Brand,” offering my experiences [...]
Social Technology Promotes Army, Spurs Recruitment
Greg Swan, a 2003 journalism graduate of Drake University here in Des Moines, enthralled an audience at his alma mater this fall by recounting how his firm is sticking to the oldest, time-tested principle of marketing with military precision. And that’s an apt reference, because Swan’s agency has won numerous awards for its work with the U.S. Army. Anyone who [...]
“Just the facts, ma’am.”
This best known quote from the TV series Dragnet was never actually said by Sgt. Joe Friday…or at least not quite. It was used in a pseudo-parody movie with Dan Aykroyd adapting the phrase from two similar statements: “All we want are the facts, ma’am” and “All we know are the facts, ma’am.” The abbreviated expression flows smoothly. With many [...]
Talking So Customers Can Hear You
Today, more than ever, companies need to engage in meaningful conversations with consumers to better align their company goals with their customers’ attitudes and needs. This transformation means that marketers must increasingly find ways to connect with customers, resulting in the expanded use of a dynamic that’s defined as interactive marketing. Research shows this trend will ensure that companies are [...]
Is Your Brand Ready for the New Year? Five Things You Should Do Before You Turn the Lights Out on 2011
It’s far more important than changing postage meter and hanging new calendars in your offices, yet few companies take the time to dust off their “brand” before the end of the year. Here are five “must dos” and the reasons they are important. Change the copyright year on all publications especially those that are digital. Not only is this important [...]
When Better Leads to Best
At Strategic America (SA), our goal is always to “find a better way.” This includes our ongoing environmental initiatives in our offices, our new headquarters for nearly two years now. Our innovations have led SA to become a solutions-based provider of integrated marketing services across the United States and Canada, particularly in channel marketing. While increasingly our work extends across [...]
