SAGE: OUR BLOG
adj: wise through reflection and experience
Public Relations
Thought Leadership: The Power of Content, Positioning, Ownership
Today, many companies want to assume a strategic market position of “thought leadership.” According to Wiki, the term was coined in 1994 by Joel Kurtzman of the Booz, Allen & Hamilton magazine, Strategy & Business. The term “thought leader" was used to designate interview subjects who had business ideas that merited attention. That definition is still accurate today but has [...]
Brand and Reputation Management
Today, things are moving so quickly, with such velocity, that brand management is more important than ever. Many clients are asking us to initiate account planning in order to assess their positioning related to competitive and market changes. Positioning, tagline development and category differentiators are components of a brand audit that SA conducts. In reputation management, mapping of key messages [...]
PR Ninjas
Some people don’t know what PR people do. It’s not their fault. The idea of public relations is to get someone’s name, product, idea, etc. some love and attention. So you might not know my name or what I like to do on the weekends, but you better believe I’ve been working hard. Sometimes you might see our clients in the [...]
