SAGE: OUR BLOG
adj: wise through reflection and experience
Social Media
Twitter’s new features present new challenges and opportunities for brands
In honor of the World Cup, and our internationally shared love of all things fútbol, Twitter has joined forces with Bing so users can easily translate tweets and participate in conversations about the same topics, no Rosetta Stone required. Simply click a translate button and BAM! tweets are magically transformed into your native language. How else has Twitter been keeping [...]
Say Goodbye to the Products and Services Tab on LinkedIn
If your company has a LinkedIn page, you may have seen that on April 14 the services tab will be removed from your page. In its place, LinkedIn launched Showcase Pages late last year as a different way for companies to highlight their products and services. There is a lot of controversy about the change and the investment that many [...]
Content is Fire. Social Media is Gasoline.
Jay Baer once said "Content is fire. Social media is gasoline." It was with this that three Strategic Americans recently attended the Brand Driven Digital Content Marketing Bootcamp to learn how to harness these two power tools more effectively. Check out our three quick takeaways from the bootcamp below. Andy's takeaway: According to multiple sources, 90 percent of B2B, B2C [...]
National Trends Can Help Earn Local Exposure
Anytime you begin brainstorming new content for clients, or your company, you are likely asking, “How do I make my content stand out from the rest? How can I make it different?” The answer may be simpler than you think: meet the needs of your target audience. Relating to people on a local level through news sources and social media [...]
Traditional PR: Is It dead?
I recently had an epiphany about PR. PR is like trees and their age rings. Earth-shattering? Not really, but it’s something that I think may help budding PR pros in the current and future technological landscape to come. As technology continues to evolve, new mediums are created all the time. With each new medium the question: “Is traditional PR [...]
Strategic America Wins Three Best Of Awards in Business Record’s Best of Des Moines 2013
We’re honored with our awards for the Best of Des Moines, including Best Company Use of Social Media, Best Public Relations Firm and Best Small Company with a Bright Future. Year after year, SA continues to push our team members to live up to the principles we preach. Here’s how we’re living each of these awards: Best Company Use of [...]
Think Before You Tweet
With the instant gratification that social media delivers to consumers, the buffer between brain and keyboard has become nonexistent. A recent example came Sept. 16 as the new Miss America was crowned. As soon as Miss New York was named the latest woman to hold the honor, Twitter exploded with vitriol over her Indian-American heritage. Numerous articles have covered the [...]
Generational Marketing: a Key First Step Toward Effective Marketing
“I began to realize how simple life could be if one had a regular routine to follow with fixed hours, a fixed salary, and very little original thinking to do.” — Roald Dahl, author of “Willie Wonka & The Chocolate Factory.” The world of marketing is a maddening place, far more than Willie Wonka ever fathomed. The combination of local [...]
It’s Not You, It’s Me – Taking a Break from Social Media
For many of us, our attention is constantly being pulled toward the digital world. Whether it’s monitoring our personal or business social media sites, checking news sites for the latest industry information or being glued to our emails, individuals are finding it increasingly important to stay connected. Are we starting to feel obligated to check in? Do you start to [...]
The New Big Picture of Television Programming
The score for television programming has seen a major shift over the last decade. Where once the director of network programming was a highly praised and crucial position, the role is now being redefined. A shift in viewing behavior and the rise in online video watching have set a new landscape for television execs and advertisers as well. Online video [...]
