According to The Princess Bride, a movie that I can (and will) quote ad nauseam, two of the classic life blunders are “never get involved in a land war in Asia” and “never go against a Sicilian when death is on the line.” If I [...]
In a former agency, I had a creative director who would respond to every common office greeting like “How’s it going?” or “What are you up to?” with “Building brands. Just building brands, man.” He believed it, too. He believed passionately that every time he [...]
We've started a new video series called Fireside Insights here at Strategic America. These videos will feature our Strategic Americans, partners and clients. The cool fire intro is just the beginning. In our first round of videos, Mike Schreurs answers critical questions in regards to [...]
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