In a shifting landscape, it’s important for competitive businesses to understand the latest pay-per-click (PPC) marketing trends, including a renewed focus on consumer privacy, a growing dependence on artificial intelligence, and alertness for any new ad platforms that may pop up. 1. FOCUS ON FIRST-PARTY [...]
“The reports of my death are greatly exaggerated.” Mark Twain may not have been talking about search engine optimization (SEO), but his quote is still relevant. Every year, there is another article or blurb suggesting SEO is dead. Well, it’s not. It is alive [...]
Each year, the social media landscape grows wider. To stay relevant, brands and individuals need to understand the trends on various platforms going into the new year. The Top Social Media Trends 2023 vary by platform, but they all work in tandem to reflect social media users' [...]
Creating quality and high-performing social media content has evolved to more than just compelling imagery and clever copy. Additionally, all social media professionals need to stay up to date with the ever-changing social media trends and best practices. With a seemingly constant moving target of [...]
Have you ever received an email where you had to wait for an image to load before you can read the message content? How about one where the image never loads at all? Annoying, right? While images offer brands a way to send beautifully designed [...]
What is Contextual Advertising? For marketers, serving relevant advertising to audiences is the name of the game. In the digital age, there are two main ways to do just that. First, there’s behavioral advertising. Just as the name suggests, this strategy takes into account the [...]
Every once in a while, Google likes to shake things up for us. They make minor to major updates every day, and one of the big ones occurred between October 11th and October 12th this year. On October 12th, the prevalence of video carousels nearly [...]
Call it what you will, but native advertising is still advertising, no matter the content or context. In December 2015, the FTC recently took advertisers to task by issuing new guidelines on advertorials, also known as native advertising. According to the “Enforcement Policy Statement on [...]
When it comes to adding video to your small business repertoire, it can quickly feel daunting and costly depending on your goals for your project. However, just because you want to add video to your website, social media, whatever it may be, you don’t have [...]
Beginning a website redesign project can be a daunting task. And if you’re not careful, you’ll have chickens running every which way carrying wicker baskets of ideas that don’t carry out the overall website goals. Sometimes what starts that disconnection is leaving search engine [...]
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