A few weeks ago, Mark Zuckerberg made a platform-changing announcement regarding the ranking system for Facebook. The newsfeed algorithm will now be even more selective of the content we see on a day-to-day basis. Facebook is concerned about the clutter of posts from pages and [...]
At one point or another, we marketing professionals are asked to come up with a cross-channel marketing plan. What we propose and how we formulate the proposal is the secret to our success (or possibly our failure). As marketing professionals we never, ever use [...]
Jay Baer once said "Content is fire. Social media is gasoline." It was with this that three Strategic Americans recently attended the Brand Driven Digital Content Marketing Bootcamp to learn how to harness these two power tools more effectively. Check out our three quick takeaways [...]
Anytime you begin brainstorming new content for clients, or your company, you are likely asking, “How do I make my content stand out from the rest? How can I make it different?” The answer may be simpler than you think: meet the needs of your [...]
It’s hard to miss the buzz about content marketing. With about 600 million results (increasing every day) from a Google search, content marketing is the inbound marketing strategy you don’t want to overlook. If there is anything you should know about the future of marketing, [...]
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