Digital media Archives | Strategic America

Radio Advertising: To Stream or Not to Stream

Strategic America2023-09-20T09:40:54-05:00July 23, 2014|Advertising and Marketing|

Thank you to Joey Taylor-Moon and Amanda Cheese for also contributing to this blog post. There’s no question that the rise of data-driven online advertising has changed the media landscape. While traditional radio is still big and still relevant, the ability to target your audience [...]

Social Technology Promotes Army, Spurs Recruitment

Strategic America2024-03-13T12:32:50-05:00December 13, 2012|Digital, Public Relations, Social Media|

Greg Swan, a 2003 journalism graduate of Drake University here in Des Moines, enthralled an audience at his alma mater this fall by recounting how his firm is sticking to the oldest, time-tested principle of marketing with military precision. And that’s an apt reference, because [...]