Traditionally, direct marketing has fallen into three areas: outbound calling, direct mail and email marketing. These channels are the go-to choices for marketers looking for response. Marketing is evolving quickly in the digital world, though, and making a big impact on direct marketing. Every business [...]
As another year closes out, we take a little time to reflect on what has transpired in our industry and what we can learn from it in order to improve in the new year. The infographic below shows a snapshot of Strategic America’s 2017 direct [...]
It’s that time of year where we review the last 12 months and make our plans for what comes next. The infographic below shows a snapshot of our year in direct marketing. Modern marketers don’t make fly-by-the-seat-of-their-pants decisions, they act with data. After profiling one [...]
If you had to prove how your direct marketing programs impact revenue, market share or customer value, could you do it? Measurement and analysis help marketers become smarter, give us the basis to set benchmarks, and ideas to test and optimize. The term “analytics” as [...]
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