In true 2020 fashion, Instagram is making some big changes that might make the rest of us a little uncomfortable. As social media professionals, we live for the ever-evolving nature of social media, right? While we know it’s a part of the job, we also [...]
Influencer marketing is one of the latest marketing buzzwords. A look at Google Trends shows that Google searches have been rising significantly. So what is influencer marketing and why should I care? Influencer marketing involves marketing products or services to those who have "influence" over how [...]
One of my teammates held a lunch ‘n learn for our team to highlight lessons she learned at a writing workshop. She mentioned the inverted pyramid style of writing – you know, the one that’s represented by a reverse pyramid to show that the most [...]
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