In 2015, there were 2 million active advertisers on Facebook. That statistic has grown immensely over the past two years, with small businesses dominating the marketplace. Does your company use this social media advertising platform? If so, are your ads compliant? Instead of finding out [...]
What determines success when it comes to sponsored Facebook ads? Here are three reporting metrics to evaluate. Metric #1 – Return on Investment (ROI) ROI is a great metric to have, but it does require a little work. When setting up a campaign, ensure proper [...]
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