A recent article by the chief economist for the National Retail Federation likened the economy to a kaleidoscope, where the view can rapidly change and the data provides a different reflection at every look. It’s a fitting analogy for the current times. The ripple effects of [...]
Since the pioneers of the early 20th century began to formalize marketing as a discipline, it has been a dynamic field that continually evolves with changing consumer behaviors, advances in technology, and market dynamics. It has, perhaps, never moved faster than today, where our fast-paced, [...]
It’s been a mere six months since ChatGPT launched into a vortex of attention. ChatGPT’s introduction is exciting because it represents a significant advancement in artificial intelligence and natural language processing technology. Its enormous potential lies in its ability to assist with a wide range [...]
by Mike Schreurs In 1980, Strategic America’s first year in business, mortgage rates were 14 percent and rising. It wasn’t just a difficult homebuying market — the overall economic conditions were ominous. Red-hot inflation, rising unemployment, and monetary tightening spread fear and unease through the [...]
Despite numerous proposals over the years, there is no comprehensive federal law that governs data privacy in the United States. For the most part, businesses and institutions have had wide latitude to collect and disseminate personal information. Now, in the digital economy the generation, collection [...]
by Ryan Weaverling and Calan Smidt Consumers have embraced the smart home, discovering the ease with which tech-enabled home products allow them to manage their lives. Between May 2021 and May 2022, three out of four Americans reported purchasing a smart home device. For homeowners [...]
By Jami Sinclair First impressions are everything, and most today are made digitally. User experience, or UX, is the make-or-break factor in how far a customer travels in the digitally-led buyer’s journey. Before making purchasing decisions, 81% say they research online. Strong UX design considers [...]
In a shifting landscape, it’s important for competitive businesses to understand the latest pay-per-click (PPC) marketing trends, including a renewed focus on consumer privacy, a growing dependence on artificial intelligence, and alertness for any new ad platforms that may pop up. 1. FOCUS ON FIRST-PARTY [...]
“The reports of my death are greatly exaggerated.” Mark Twain may not have been talking about search engine optimization (SEO), but his quote is still relevant. Every year, there is another article or blurb suggesting SEO is dead. Well, it’s not. It is alive [...]
Tips to help guide your business’ marketing budget and advertising plans. How much of my business’ total sales should be invested back into marketing? How much of that marketing spend should go towards lead generation activities vs. brand awareness activities? Online marketing tactics vs. offline [...]
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