Using Weather to Make a Measurable Difference in Your Marketing Metrics

2023-08-30T16:01:29-05:00February 2, 2017|Advertising and Marketing|

Weather impacts our daily lives dsbtlme. It affects our moods, what we wear, our activities and what we buy. And our mood affects our spending. Weather is the second biggest influence on our buying decisions after the economy. A temperature shift of just one degree [...]