Localized marketing is the customization of a message or materials used to convey a message to a very targeted community or group. If you consider the fact that newspapers in America have been in existence for over 250 years and Yellow Pages for over [...]
The score for television programming has seen a major shift over the last decade. Where once the director of network programming was a highly praised and crucial position, the role is now being redefined. A shift in viewing behavior and the rise in online video [...]
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