While the cost-per-click goes up, so does the click-through-rate in the majority of campaigns. On February 19, 2016, Google announced a seemingly radical change to its search results page by reducing the number of text ads on desktop searches by 50 percent, dropping all ads from [...]

What are the changes and how advertisers need to factor them into your SEM campaigns Online marketers and advertisers know that Google is synonymous with “change”; with an estimated 500-600 average algorithm shifts per year, nothing should surprise us. However, on February 19, 2016, Google [...]