In April, the PPC Hero Conference brought leading professionals from around the world together in Austin, Texas, to learn the latest in top trends, tactics and strategies in the PPC world. PPC (pay-per-click internet advertising) is constantly changing, creating the opportunity for attendees to gain [...]
While the cost-per-click goes up, so does the click-through-rate in the majority of campaigns. On February 19, 2016, Google announced a seemingly radical change to its search results page by reducing the number of text ads on desktop searches by 50 percent, dropping all ads from [...]
What are the changes and how advertisers need to factor them into your SEM campaigns Online marketers and advertisers know that Google is synonymous with “change”; with an estimated 500-600 average algorithm shifts per year, nothing should surprise us. However, on February 19, 2016, Google [...]
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