ROI Archives | Strategic America

The Important CRM Opportunities Most Businesses Miss

SA2024-03-20T15:05:24-05:00October 12, 2022|Data and Analytics|

By Calan Smidt According to industry estimates, over 91 percent of organizations with more than 10 employees use customer relationship management (CRM) systems—for good reason. A meaningful connection with customers requires a deeper understanding of their data, which a CRM can help provide. Additionally, using [...]

What Makes a Facebook Ad Successful?

Strategic America2023-11-09T15:57:34-06:00August 30, 2017|Advertising and Marketing, Social Media|

What determines success when it comes to sponsored Facebook ads? Here are three reporting metrics to evaluate. Metric #1 – Return on Investment (ROI) ROI is a great metric to have, but it does require a little work. When setting up a campaign, ensure proper [...]

Four Ways to Boost your Channel Marketing ROI

Strategic America2023-09-14T09:28:55-05:00May 3, 2016|Field Marketing|

Many companies rely on independent distribution channels for their products or services. These companies also spend millions of dollars on national marketing campaigns, which keeps current customers engaged with their brand, and can help pick up new customers. Execution of a channel marketing campaign that [...]