“The reports of my death are greatly exaggerated.” Mark Twain may not have been talking about search engine optimization (SEO), but his quote is still relevant. Every year, there is another article or blurb suggesting SEO is dead. Well, it’s not. It is alive [...]
MozCon 2018 was a busy event for me. There were smart, charismatic speakers on stage and opportunities to network with SEOs from around the world. I quickly made it my goal to not only attend the sessions and learn from the speakers, but to also [...]
It’s 2018 and the PR industry continues to evolve right in front of our eyes, with social media and mobile technology driving a large part of the transformation. While we need to keep our strategies fresh and relevant, it’s important not to lose sight of [...]
Every once in a while, Google likes to shake things up for us. They make minor to major updates every day, and one of the big ones occurred between October 11th and October 12th this year. On October 12th, the prevalence of video carousels nearly [...]
All good things must come to an end. For SEOs, this means that we're constantly reinventing the wheel, studying Google and developing new strategies. Usually, it also means that the once easier and free method has become less easy and less free. For those of [...]
When it comes to selecting a URL for your website, exact-match domains may or may not be the answer to your SEO goals. Marketers are always trying to crack the code of website search engine optimization (SEO). While there are many facets we could discuss [...]
Websites are stomping grounds for all sorts of content. Sometimes that content has purpose and proper placement. That’s good! Other times that content becomes undirected. The content strategy starts to unravel, becoming a free-for-all, post it and go platform, with pages and pages of unrelated [...]
Google announced on the AdWords blog that they have now rolled out expanded text ads that they had been testing in April. Earlier this year, they removed right-hand side ads to improve the search experience and make it consistent across mobile, desktop and tablet. [...]
Beginning a website redesign project can be a daunting task. And if you’re not careful, you’ll have chickens running every which way carrying wicker baskets of ideas that don’t carry out the overall website goals. Sometimes what starts that disconnection is leaving search engine [...]
Remember the process your digital team first used as SEO took off in the web world? They researched and found which keywords you should be using on the pages of your site, and made sure the website’s meta tags included the keywords that would help [...]
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