Governing a franchise or dealer advertising program is challenging for corporate-level marketing departments. Accurately positioning a brand and product or service descriptions is difficult when dealing with entrepreneur-minded managers at the local level. With the intent to protect the entire dealer network, corporate marketing teams [...]
I recently had the opportunity to gain advanced insight from Bruce Clay’s Search Engine Optimization (SEO) training session. SEO is a field of constant change and requires a close eye to pay attention to search engine algorithm updates. Staying on top of these changes will [...]
It’s hard to miss the buzz about content marketing. With about 600 million results (increasing every day) from a Google search, content marketing is the inbound marketing strategy you don’t want to overlook. If there is anything you should know about the future of marketing, [...]
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