In May 2015, Strategic America provided public relations services to the U.S. Small Business Administration highlighting the importance of small businesses in our economy. We were able to engage network news, major dailies, entertainment programs and online media outlets serving more than 10 million impressions. [...]
In 2015, there were 2 million active advertisers on Facebook. That statistic has grown immensely over the past two years, with small businesses dominating the marketplace. Does your company use this social media advertising platform? If so, are your ads compliant? Instead of finding out [...]
We’re Thankful for You As we approach the holidays, it’s a time when we often take a step back to think about everything we are thankful for in our lives. This has been a great year for Strategic America. We’ve had the opportunity to reflect [...]
Studies conducted by Bloomberg and Forbes suggest that approximately 80 percent of new businesses fail within 18 months of being founded. While there are many reasons why these dreams come crashing to the ground, revenues earned versus expenses paid out is certainly near the top, [...]
As seasoned marketing professionals, we often develop, plan, and program amazing new marketing programs and technology solutions aimed at meeting every single need that has ever been verbalized as a pain point. There is no doubt that technology bridges the gap between marketing and sales, but [...]
When it comes to adding video to your small business repertoire, it can quickly feel daunting and costly depending on your goals for your project. However, just because you want to add video to your website, social media, whatever it may be, you don’t have [...]
Recently, I had an opportunity to participate in a White House briefing on the state of small business in America. Of course, anytime you have an opportunity to visit the “People’s House,” as the Administration staff refers to the White House, you jump [...]
In 1980, in our own small business way, we opened our doors to the opportunities that we believed lie ahead. In part we were dreamers – believing but not yet seeing. We were accustomed to hard work well beyond traditional 40 hour work weeks. We [...]
The Healthiest Employer of Iowa Award recognizes organizations that proactively improve the health of their employees. This award program evaluates employers of all sizes, industries and stages of their corporate wellness program. As a member of the WellWorks! Wellness Committee, I was honored to discover [...]
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