Each year, the social media landscape grows wider. To stay relevant, brands and individuals need to understand the trends on various platforms going into the new year. The Top Social Media Trends 2023 vary by platform, but they all work in tandem to reflect social media users' [...]
Creating quality and high-performing social media content has evolved to more than just compelling imagery and clever copy. Additionally, all social media professionals need to stay up to date with the ever-changing social media trends and best practices. With a seemingly constant moving target of [...]
Just like the COVID-19 pandemic has changed the way we live and work, it also changed how we use the internet and social media platforms. More specifically, how we’re engaging with our audience. Users have shifted when they post, engage with posts, the content they’re [...]
Ever felt like social media is a hostile environment? You’re not alone. Each year international public relations firm Weber Shandwick completes a study on civility in the United States. As one might expect, surveyed groups have ranked incivility as a problem in the last few [...]
By Shari Saunders and Eric Olson There’s no other way to put it. If your company isn’t including video in your PR or marketing efforts, you’re falling behind. The stats speak for themselves: Facebook reports we spend five times longer looking at video compared to [...]
YouTube: More than 5 billion video views are watched each day Facebook: Around 500 million people watch Facebook videos every day Twitter: 82% of Twitter's audience watches video content Snapchat: says they generate 10 billion video views every single day Dealing with evolving technology, evaluating (and understanding) new platforms that seem [...]
As many businesses continue to grapple with how they will market their products or services to the generation known as “Millennials” or “Generation Y” (those persons born between 1982 and 1995), the next generation is already in position to surpass them in terms of consumer [...]
The Update “Good artists copy; great artists steal.” That could sound like Instagram’s motto, as they recently came out with an update that displays a feature nearly identical to Snapchat. Instagram Stories is the new feature that sits at the top of the users newsfeed [...]
Yes, it’s May, but it’s never too late to look back and reflect on what you’ve accomplished. That’s exactly what our PR team has done over the last couple months. While we gathered the stats for this infographic, we were able to see how much [...]
The online community is a vast wonderland of social networks and websites that, for a brand, can sometimes make its presence disconnected. Of all the content you post, consider the number of networks you utilize. It’s easy for content to get scattered across the web, [...]
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